Are you interested in learning search engine optimization with an SEO mentor or SEO coach? While you can learn plenty while reading random blogs online, search engine optimization is much bigger than just keyword research or earning backlinks. In fact, it might take a while to outline each SEO component simply because so many steps…
Many people dream of learning SEO because they wish to change careers and become SEO specialists or SEO consultants. The SEO industry has grown considerably in the past ten years. SEO is no longer ‘in the shadows’ as it is already recognized as an essential foundation of digital and inbound marketing. Suppose you want to…
Suppose there’s anything in digital marketing that you can consider a superpower. In that case, it is the ability to consistently and cleanly improve the ranking of a website so it appears when people search using the right keywords. That is precisely what search engine optimization accomplishes for countless websites worldwide. SEO is an inbound…
The benefits of learning SEO are endless. This is not just a statement to motivate you but a fact that I’ve written about, at length, in my first book on search engine optimization, published this year. In addition, students learn about the benefits of learning SEO in community colleges, large universities, and other higher-learning institutions….
It’s a common scenario. Typically, businesses are more than willing to create relevant and valuable content for their target audience. With the continuing rise of global remote work and the wide availability of copywriting and content writing professionals, as well as freelancing platforms, there’s no shortage of people who can write great content for websites….
SEO has saved countless businesses. Learn why. Whether you’re a professional looking to market your services or a business owner hoping to get a slice of the market online, it’s always a good idea to learn about digital marketing before signing up for software licenses and services. You can watch YouTube videos, read books, or…
Is your website sick? Website owners typically feel something wrong with their website a few months after launch. After the initial flurry of activity from friends and acquaintances checking out the brand-new website, website traffic tapers off and sometimes drops to zero on some days. If you are a business owner who relies on generating…
There are many reasons why professionals and business owners turn to digital marketing. The first step is often the most difficult to navigate. Do you swear by what others say about Google Ads and outbound marketing, or do you instead look at the data and try inbound marketing? Why is Outbound Marketing Dying? Outbound marketing…
How do Google rank websites and their competitors? In one of my many classes in SEO training, a student asked me how Google (and other search engines) computed and ranked websites. For me, this is one of those questions that sound easy to answer but require a far more complex solution on the ground. I…
There is a wealth of information on the internet about SEO. But is there an optimal way to learn SEO? If you struggle to learn SEO and retain all the new information, you may have to try a different approach and check the results (which is a legit SEO mindset in itself!). Different educational theories…