There are many reasons why professionals and business owners turn to digital marketing. The first step is often the most difficult to navigate. Do you swear by what others say about Google Ads and outbound marketing, or do you instead look at the data and try inbound marketing? Why is Outbound Marketing Dying? Outbound marketing…
How do Google rank websites and their competitors? In one of my many classes in SEO training, a student asked me how Google (and other search engines) computed and ranked websites. For me, this is one of those questions that sound easy to answer but require a far more complex solution on the ground. I…
There is a wealth of information on the internet about SEO. But is there an optimal way to learn SEO? If you struggle to learn SEO and retain all the new information, you may have to try a different approach and check the results (which is a legit SEO mindset in itself!). Different educational theories…
In 2008, Hubspot published a quirky, fun video about inbound marketing and SEO. They mentioned Twitter, RSS, blogging, content, and all the foundations we still use today to optimize search engines. Watch the video above to get a good laugh. On top of the humor, it’s essential to pay attention to the central message of…
There’s no debate that learning SEO is crucial for anyone who wants to communicate clearly and effectively for different purposes online. However, studying search engine optimization is no longer just about ranking on Google’s first page and out-publishing competitors. This SEO type is narrow and does not consider the changes to the behavior of online…
Discover the Secrets of SEO With this Comprehensive Training Guide  If you want to learn the secrets of SEO and become an expert? You’ve come to the right place! In this comprehensive training guide, we will teach you everything you need to know about optimizing your website for search engines. We’ll discuss the basics…
Bruce Jones, a seventeen-year veteran SEO consultant in inbound marketing and search engine optimization, will soon present his first book, Learn SEO: Think Like Your Customers to Get More of Them. Learn SEO will be just one of many more books and possibly online course materials coming out this year and early next, as Bruce…
Creating an article, blog, product review, or other online content requires knowledge of multiple SEO factors, including keyword density. Keyword density refers to the ratio of SEO keywords to the rest of the page’s MC (main content). In 2022, Google continues to publish material highlighting the necessity of keywords in search. Therefore, digital publishers who…
As a business owner, you’ve probably thought of focusing your efforts on SEO (inbound marketing) instead of continuing with PPC or Google Ads. You probably read the literature, and you’ve become convinced that Google Ads can’t give you something that businesses with SEO have: longevity and recurring potential for growth without having to shell out…
SEO training for marketing teams isn’t precisely innovation in 2022. On the contrary, search engine optimization has been a cornerstone operation of companies of all sizes for at least 20 years. Optimization has always been crucial to operating in the digital space; even before SEO grew into the massive global industry it is today, its…