In the digital era, businesses of all sizes rely on online visibility to attract customers and drive sales. However, simply having a website is not enough; ensuring that potential customers can find it is crucial. This is where Search Engine Optimization (SEO) plays a pivotal role. SEO is the process of optimizing a website to…
In today’s digital landscape, mastering search engine optimization (SEO) is essential for businesses and professionals who want to thrive online. Whether you’re an entrepreneur, digital marketer, or business owner, understanding SEO strategies can make or break your online visibility. This is where SEO coaching comes into play. SEO coaching provides personalized guidance to help individuals…
Are you interested in learning search engine optimization with an SEO mentor or SEO coach? While you can learn plenty while reading random blogs online, search engine optimization is much bigger than just keyword research or earning backlinks. In fact, it might take a while to outline each SEO component simply because so many steps…
Many people dream of learning SEO because they wish to change careers and become SEO specialists or SEO consultants. The SEO industry has grown considerably in the past ten years. SEO is no longer ‘in the shadows’ as it is already recognized as an essential foundation of digital and inbound marketing. Suppose you want to…
Suppose there’s anything in digital marketing that you can consider a superpower. In that case, it is the ability to consistently and cleanly improve the ranking of a website so it appears when people search using the right keywords. That is precisely what search engine optimization accomplishes for countless websites worldwide. SEO is an inbound…
The benefits of learning SEO are endless. This is not just a statement to motivate you but a fact that I’ve written about, at length, in my first book on search engine optimization, published this year. In addition, students learn about the benefits of learning SEO in community colleges, large universities, and other higher-learning institutions….
It’s a common scenario. Typically, businesses are more than willing to create relevant and valuable content for their target audience. With the continuing rise of global remote work and the wide availability of copywriting and content writing professionals, as well as freelancing platforms, there’s no shortage of people who can write great content for websites….
Is your website sick? Website owners typically feel something wrong with their website a few months after launch. After the initial flurry of activity from friends and acquaintances checking out the brand-new website, website traffic tapers off and sometimes drops to zero on some days. If you are a business owner who relies on generating…
How do Google rank websites and their competitors? In one of my many classes in SEO training, a student asked me how Google (and other search engines) computed and ranked websites. For me, this is one of those questions that sound easy to answer but require a far more complex solution on the ground. I…
As an SEO coach and SEO practitioner with 17 years of experience, I can’t confidently say that SEO’s boogeymen have been laid to rest, despite the even wider availability of information on how SEO is done. I ran my digital marketing agency for a decade before moving on to working as a consultant and an…