Bruce Jones,
your SEO Coach

Bruce Jones is the SEO coach tasked with teaching you how SEO works. But more than a teacher, he will measure your progress, monitor your actions, and improve your overall approach to achieving your goals. You will be held accountable for increasing results and doing what you need to succeed.

Bruce Jones Your SEO Coach

bruce jones, your seo coach

Bruce Jones is the SEO coach tasked with teaching you how SEO works. But more than a teacher, he will measure your progress, monitor your actions, and improve your overall approach to achieving your goals. You will be held accountable for increasing results and doing what you need to succeed.

sUBSCRIBE TO GET A FREE CLASS!

    Get SEO TRAINING That You Deserve

    Business owners and SEO professionals wanting to deepen their knowledge and expertise need a reliable SEO coach. Working with a seventeen-plus-year veteran SEO trainer puts you at an advantage when improving your search engine optimization efforts. Work with an SEO teacher at your own pace, with a unique curriculum and personalized lessons that fit your needs.

    Work on your website and grow to become your SEO expert. Then, start a successful new SEO strategy that's complete, comprehensive, and headed in the right direction from the beginning. Avoid the common errors associated with inbound marketing. Apply the latest techniques and the most innovative methods for earning backlinks and increasing website authority.

    Improve keyword research and develop the right content for high-yield results with subscription-based SEO learning systems that promote intelligent business growth, compassion and patience for all students, and the incredible drive for your success. We are 1ON1 SEO Training, and we can't wait for you to start learning SEO with our exclusive SEO educational program!

    Bruce Jones wearing a dark suit next to a woman in a green dress, who presents him with an award for the 2013 Small Business of the Year.

    Just like you

    Bruce is a small business owner – an entrepreneur. Therefore, he can better understand your needs and concerns, and help provide better solutions to specific problems that affect your business.

    SPEAKING Engagements

    Bruce organized and spoke at dozens of expert seminars and workshops around the Chicago land area for his own business, The College of Dupage, Fox Valley SCORE, NaperLaunch, and a few other smaller groups.

    Bruce Jones in front of a projection screen, talking to several photographers about how to improve online presence with SEO.
    Bruce Jones on one of his talks as an experience SEO coach

    Experience

    Google has been helping train professionals and specialists in different IT/digital industries for many years. During his career, he reached 7 certifications – a great complement for over than 17 years of work in the world of digital marketing. In the 1on1 Training program Bruce will pass on all this knowledge in a simple and focused way to you.

    YouTube creative essentials Award

    Google Ads Fundamentals

    Google My Business

    Shopping ads Award

    Shopping ads Certification

    Digital Sales Certification

    Google Analytics Qualification

    How bruce can
    help your business?

    sCHEDULE A MEETING!

    Your SEO Coach Helps You to Achieve…

    Our SEO trainer, Bruce Jones, has worked with large enterprises, professional service providers, and businesses for over seventeen years. You’ll have direct access to an expert SEO trainer that knows SEO like the back of his hands. 

    This illustration shows a big laptop with a man pointing on gear wheel, a dart and a student working on improving his own website.

    SEO Strategy and Direction with SEO Coaching

    Every business is different. While 1ON1 SEO Training offers resources and our regularly updated blog, these are just starting points and do not equal working with an SEO coach. SEO coaching helps improve your understanding of SEO fundamentals and advanced techniques where you can begin innovating methods and creating SEO techniques independently.

    The goal line is to get you up to speed with what the SEO landscape looks like today and provide you with all the tools you'll need to succeed and thrive. But, of course, it all begins with the correct methods, lessons, and many applications on your website.

    SEO coach explains the subject to the student. The illustration shows a screen full of graphs and SEO icons on a Private SEO Class

    Expert SEO with an Experienced SEO Trainer

    Our SEO trainer, Bruce Jones, has worked with large enterprises, professional service providers, and businesses for over seventeen years. You'll have direct access to an expert SEO trainer that knows SEO like the back of his hands. Learn how he's guided multiple SEO campaigns over the years and benefit from the results of hundreds of SEO experiments. SEO innovations are only possible through close data monitoring and innovating what already works. Learn how to perform these innovations as an expert SEO student and benefit from increasing your ranking in Google for years. Safeguard your position in digital marketing with the biggest and most effective digital marketing channel around—SEO.

    Accountability with an SEO Teacher

    Starting an SEO campaign is easy, but what happens when you forget all about it? What happens when you feel that life's getting in the way, and there are so many other items on your to-do list that you don't know how to fit SEO into the schedule?

    When you're on your own, it's easy to put things off until the next week or month. Things are much more difficult when you have someone holding you firmly responsible for achieving improvement. A professional SEO teacher can help keep you on the right track with homework assignments and activities that keep the information fresh, fun, and insightful.

    Bruce Jones is also an incredibly patient SEO teacher and is always compassionate about beginners in SEO. He already knows what you're going through and has an endless pool of SEO techniques that bring you closer to your business goals with every month you work with him.

    A cellphone and a big monitor with a man looking on his watch while Measuring and Tracking SEO Success

    Better Results with Fresh takes on INTERNET MARKETING

    Working alone or with a small team makes it easy to get trapped in your little world. SEO coaching keeps you from stagnating with old ideas and techniques. SEO works best when you have fresh ideas and the drive to experiment and innovate.

    Whether you're working on a purely digital business or a brick-and-mortar business moving to the digital space for the first time, you need an SEO coach that knows what's been happening to search in the past few years and knows how to apply the knowledge to your industry, market, and website.

    Not all SEO campaigns are equal, and the approach varies greatly depending on the goals and the market. What works for one market may lead a business to stagnation in another. Be sure to work only with an SEO coach service that invites students to think on their feet using industry best practices. Work with an SEO coach that helps you improve with suitable activities, lessons, and homework every week.

    Two Monitors with an arrow pointing upward, a magnifying glass and a gear wheel with screw driver promoting Google Ranking Factor

    Knowledge of the SEO Industry and Changes in Search Technology

    The SEO industry is the definition of dynamic. The only time it's weird in SEO is if there aren't a hundred or so big and small changes every year. And yet, this has made SEO more analyzable over the years. Google has worked hard to make the internet more functional.

    These companies aren't rolling back essential algorithm changes that make information more useful, relevant, and accessible. That said, we already know a large chunk of the SEO roadmap that works for eCommerce websites, professional service websites, and so on. However, when there are significant changes to how pages are ranked, that's when an SEO teacher comes in handy. We'll cover keyword research, technical audits, on page seo, and link building to name a few.

    Since SEO teachers are constantly working on SEO daily (or at least that should be the case), they come across minor updates and have a working knowledge of the challenges newcomers may face. These challenges are simply hurdles and requirements that you must work on. Remember—there is no significant SEO hurdle that is impossible to overcome. Sometimes it takes longer to work on, but that means you can do it. Work with our SEO coach today and learn SEO like never before.

    Three monitors and a gear wheel in front and at the back of the SEO Website Optimization

    The Ability to Implement Your Brand of SEO

    The SEO industry is the definition of dynamic. The only time it's weird in SEO is if there aren't a hundred or so big and small changes every year. And yet, this has made SEO more analyzable over the years. Google has worked hard to make the internet more functional.

    These companies aren't rolling back essential algorithm changes that make information more useful, relevant, and accessible. That said, we already know a large chunk of the SEO roadmap that works for eCommerce websites, professional service websites, and so on. However, when there are significant changes to how pages are ranked, that's when an SEO teacher comes in handy.

    Since SEO teachers are constantly working on SEO daily (or at least that should be the case), they come across minor updates and have a working knowledge of the challenges newcomers may face. These challenges are simply hurdles and requirements that you must work on. Remember—there is no significant SEO hurdle that is impossible to overcome. Sometimes it takes longer to work on, but that means you can do it. Work with our SEO coaching services today and learn SEO like never before.

    a word to seo professionals

    Are you an SEO professional or someone who wants to start a career in Digital Marketing? Market watchdogs now value the global SEO industry at over $40 billion. The industry is expected to grow in the next five years. If you’re an SEO professional, lessons from 1ON1 SEO Training can help prepare you for senior or managerial roles where you can work with multiple departments and direct other SEO professionals. If you’ve only begun learning about SEO, how about landing your first SEO position with the help of a systematic study of search engine optimization?

    Working with an SEO Trainer. What's Included?

    1ON1 SEO Training offers a beautiful opportunity to students to work with industry veteran, author, and the "CEO of SEO," Bruce Jones. Bruce is a Chicago-based SEO expert with comprehensive experience in scaling small and medium businesses, companies, and larger enterprises.

    You don't have to be from a huge company to work with Bruce.

    Learn SEO for your business no matter its scale and make the internet your space, regardless of your competition. Partner with an SEO Teacher Today. Having an SEO teacher makes you accountable for your work in SEO.

    Find fresh insights, fun lessons, and SEO wisdom that you would've missed if you didn't attend classes with your new SEO teacher. Our subscription-based SEO learning system ensures you can work with your budget for high-yield returns in the long term.

    Starting early is always an advantage.

    1ON1 SEO Training is for anyone who wants to improve visibility, relevance, and profitability with inbound marketing and working with an SEO Coach. The internet is the enormous frontier for all businesses, and there is so much potential if you're into inbound marketing. Learn how these fields merge in a powerful intersection of digital marketing, SEO, communication, and technology from your SEO coach, who never holds back from educating others with a passion!

    What You'll Learn with Us
    at 1ON1 SEO Training

    We’ll work with you throughout the most critical SEO domains so you can immediately apply what you know on your website. This is our promise: everything that you’ll learn here will relate to your market, website, business objectives, and the issues facing your SEO efforts. Our SEO coaching sessions are also practical; we love it when students can immediately apply what they’ve learned to their websites to improve results.

    SEO coaching:
    the passion for helping businesses.

    I am passionate about SEO education and helping small businesses thrive through SEO and digital marketing channels. I have over seventeen years of professional experience in being an SEO coach. In 2019 I started 1ON1 SEO Training to help business owners master the SEO process, which involves many small steps that make a big difference in results.

    As your SEO coach/SEO tutor, I will closely look at your website and business model and work with you through the different SEO steps to make your site visible and competitive.

    We’re not going to focus on theory – the lessons will be practical, so you hit the ground running. Results of all your SEO efforts are measurable with the right tools, too.

    SEO is such a large field that I understand that it can be overwhelming at times. I created 1ON1 SEO Training because I have a great passion for SEO and helping businesses utilize this excellent digital marketing channel for long-term growth. Both PPC and SEO have their functions in the grand scheme of things. If you’ve tried PPC and other ad networks before, you probably already know that the sales and leads stop once the ad campaigns stop. This is simply the nature of advertising. Business owners need a big pocket to sustain PPC campaigns or ad campaigns, month after month. Some months are good, while others are not.

    SEO is something that you do so your business stays visible and relevant for years to come, not just at the moment where you post a blog or earn a backlink. Learning how to do SEO yourself means you won’t have to deal with the traditional problems of outsourcing SEO requirements to an SEO agency or SEO firm. In my many years of working in the industry, I have identified two main issues with outsourcing SEO needs: financial considerations and time commitment. Financial considerations involve the business’ marketing budget.

    SEO is time-intensive and involves a lot of steps. If you have to outsource all of those steps, you’re going to have a hefty bill. The second factor is the time commitment. SEO firms typically ask their clients to sign contracts at least six months long. The fixed time commitment in every outsourcing contract tends to turn businesses on. It can sound risky, especially if it’s the business’ first time engaging in a strenuous SEO effort. SEO does not produce instant results, but once it’s done right, the costs of maintaining your position in your market online are much lower than what you will need to spend on PPC to remain constantly visible to your customers or clients.

    At 1ON1 SEO Training, I have resolved these two issues by providing a month-to-month service. As a result, there is no fixed, time-bound contract, and it becomes easier for the client and me overall.

    I mentioned earlier that SEO requires plenty of small steps that contribute to the whole. When you start doing SEO for your site, you will realize that you need a notepad to track different lines of tasks for both on-page and off-page optimization. I highly suggest that you familiarize yourself with Google Docs (especially Google Sheets) because once you deep dive into SEO, you will have to keep track of many things.

    Conventionally, small SEO tasks are outsourced to SEO professionals who like doing them or specialize in these activities. Unfortunately, outsourcing these tasks costs more money – so I thought, why don’t I teach business owners how to do some of these tasks so that they can be more capable and they’ll be able to reduce the overall costs?

    Whether you run a law firm, an accounting firm, or an eCommerce site, it’s always about connecting with more people through SEO.

    As an SEO professional, I’m still engaged in the foundations of what makes a website great. I work on all my site pages and my blog, making these pages more functional and pleasing to readers and potential clients.

    In the case of a website that teaches SEO, I make sure that I provide enough information for people to make the right choice while working extensively on the page structure and other technical items on my checklist.

    For off-site SEO, I focus on backlinks and the backlink profile of my websites to maintain a good position, so potential clients who want to learn SEO can easily find me.

    Every small business deserves the spotlight. Every professional, too. SEO works as a sustainable digital marketing channel, whether your specialty is a web design, architecture, or even veterinary practice.

    Why Learn With
    1ON1 SEO Training?

    1ON1 SEO Training is dedicated to improving the outlook of professionals and businesses with our specialized SEO coaching service. SEO coaching puts the student’s needs at the heart of the learning process. We teach SEO methods that provide a strong foundation for ethical SEO based on industry best practices and SEO tools. And most importantly, we teach people how to succeed with SEO all the time!

    what are people saying?

    Spark Your Inner Light

    Bruce is the best, not only at SEO but also as an seo coach and trainer. We've been working together for a month and he has been a treasure trove of information, tips, and tricks. As an entrepreneur just starting out, I don't have the budget to hire a company, but I also don't have the technical foundation to learn SEO all on my own. Hiring Bruce to walk me through it and give me "homework" each week has been the perfect middle ground, for both my budget and my sanity.

    Jillian Jane – Owner
    Sara Chapman Law, PLLC

    Bruce did a great job at walking our organization through all the available tools and coming up with a plan for how to best focus our efforts. Made it easy to sift through a huge amount of information and come out with a plan of action!

    Sara Chapman – Owner
    Broadcasting Career Mentor

    Bruce is very knowledgeable and helpful regarding SEO. He provided a lot of actionable steps to help me drive free traffic to my website. He shared many valuable resources to help with the process and overall provided good value for an SEO coach to my company.

    Clement Townsend – Founder
    Cars of Hope

    They have been around nearly 2 decades and it shows through their in depth knowledge understanding in making search engine optimization really work! I am very impressed!

    Romas Povilonis – Founder and Executive Director
    The Alliance

    "Bruce at 1 on 1 SEO Training is great to work with! My company had a new website launch in the early fall of 2021. We reached out to Bruce to help coach me on best practices for SEO on the new site. We met weekly during this time to discuss what improvements we could make and how to research keywords. I have learned so much from this experience. Additionally, Bruce is easy to work with, and you’ll see improvements in your Google rankings very fast. By the end of this month, we are already ranking for more keywords related to our business than ever before (that is about 3 months since our website launch). We are really pleased with the results, and looking forward to working with 1 on 1 SEO Training for future optimization projects."

    Amanda Shohoney – Marketing Technology Specialist

    FAQ. what do you need to start?

    Classes are planned based on the student’s existing background. Whether you are a beginner or an advanced user, 1-on-1 training helps you to build a strong online presence and increase your sales!

    1on1 SEO Training: low price, high yield investment.