Learn SEO:
    Think Like Your Customers to Get More of Them

    It’s Bruce Jones’ first of many other upcoming books and course materials on search engine optimization. After nearly twenty years of leading one successful SEO campaign after another, Chicago-based SEO consultant Bruce Jones is ready to reveal the groundwork of SEO from the lens of an SEO scientist and inbound marketing specialist.

    Book Learn SEO



    Learn SEO and apply it like an expert, no matter your background and business knowledge. Get professional SEO training centered on your needs, business model, actual website, and search engine optimization goals.


    1ON1 SEO Training offers Search Engine Optimization online lessons in personalized live classes. This opportunity allows students to learn about pertinent topics to their business at a pace that suits their needs. Learn SEO with Bruce Jones, author, educator, and a seventeen-plus-year veteran of SEO and inbound marketing.

    Sign up for legit SEO training that includes all the practical aspects of search engine optimization for SEO professionals and business owners.

    It's also for professional service providers like content SEO, content auditing, website auditing, on-page SEO, off-page SEO, technical SEO, Google ranking factors, Core Web Vitals, eCommerce SEO, Google Business Profiles, local search marketing, and so much more! We also conduct SEO training for in-house SEO teams, digital marketing professionals, and anyone who wishes to learn SEO to build a business, scale it, or compete better with other businesses who are doing the same and are thriving already. 

    SEO has become a most comprehensive digital marketing channel, and the SEO lessons are invaluable for content marketing and inbound marketing efforts. So breathe new life into digital marketing and learn with an SEO coach who is always patient and compassionate with his students!


    1ON1 SEO Training teaches SEO strategies through personalized SEO coaching courses designed to provide individuals with the tools and knowledge necessary to grow their businesses and develop inbound marketing skills.


    An SEO strategy means you'll have a thorough plan to increase your website ranking on Google. SEO has many possible goals, but for the most part, you're likely interested in generating targeted traffic for your business. Therefore, scalability is another major issue when it comes to an SEO training course.

    When businesses are ready to scale but the customers aren't there, that will be a problem.

    1ON1 SEO Training is the perfect place to learn SEO for business professionals. These SEO professionals wish to upgrade their SEO industry knowledge and expertise, in-house SEO teams that need additional training, and others.

    SEO has also become essential to public relations and planning and developing strategies for gaining more ground in local and global markets.

    Use SEO to improve brand perception, engage a growing audience, and optimize your social media campaigns. SEO is probably the most crucial channel in digital marketing because you can't cheat search engines like Google.

    Learn search engine optimization based on the best industry practices and from an SEO coach with multiple Google Certifications and the drive to innovate SEO every time. An effective SEO engagement now requires a clear eye on customer needs and customer experience (CX).

    Best practices are all about making your audience's search experience the best it can be. When you implement a good SEO marketing plan, searchers will see your brand at every stage of the consumer journey.

    The target is to position your business as a top-ranking and trustworthy resource at every customer journey level. Learn SEO with our expert SEO training today!

    Contact us to check out our case studies of successful students. 


    This tutoring program offers one-on-one SEO classes to business owners, large companies, entrepreneurs, and any professional interested in learning search engine optimization and applying it to their businesses.


    your business on focus

    Get individualized guidance by an SEO Coach with over 17 years of experience, using your own business as an object of study. 

    This individual SEO coaching will increase your business results while learning whether you are a small or large company. That’s because 1ON1 has a curriculum that’s completely designed to meet the requirements of your business. Regardless of the area of expertise, the topics covered consider the objectives, learning style, pace, and current website, so that the benefit of each class is maximized.

    Our SEO coach meets with you every week in a virtual classroom. This means you get up to five hours of personalized training per month. During this journey, the teacher will be an accountability partner to make sure you reach your SEO goals. You will have access to any content material and tools used in classes. In addition, you have free access to previous recorded classes and homework assignments to continuing learning and improving your website. Finally, a monthly report will be emailed to you to follow your progress.

    There is no faster way to learn than to combine your professional interests with your studies. For this reason, this search engine optimization training course teaches you everything you need to know through your business website. Our mission is to ensure that you can successfully implement the best SEO strategies at the end of your journey. For this, we’ll give you a roadmap to success for your business, spelled out step by step.


    Bruce Jones is an SEO expert and coach with over 17 years of experience in digital marketing. Throughout his career, he may have a deep understanding of the marketing needs of online businesses. In response, he developed the 1on1 SEO training program, which helps professionals in different fields achieve better rankings on Google and, thus, better sales results. As your new SEO coach, Bruce Jones will help you along this educational journey, teaching you the tools and techniques specific to your success.



    I have over 17 years of SEO experience, 10 of those while owning my own digital marketing firm. I have organized and spoken at dozens of training seminars and workshops on SEO Strategies & Implementation,  WordPress, Digital Marketing and more. I’m also a part-time teacher at College Of Dupage teaching educational workshops at their small business academy. I’m always patient, compassionate and enjoy teaching new students!


    I have over 17 years of SEO experience, 10 of those while owning my own digital marketing firm. I have organized and spoken at dozens of training seminars and workshops on SEO Strategy & Implementation, Social Media, WordPress, Digital Marketing and more. I’m also a part-time teacher at College Of Dupage teaching educational workshops at their small business academy. I’m always patient, compassionate and enjoy teaching new students!


    what will you learn?

    Classes are planned based on the student’s existing background. Whether you are a beginner or an advanced user, 1-on-1 training helps you build a strong online presence and increase your sales!

    Optimizing a website is constant work. It requires frequent monitoring of performance indicators and possible strategy changes. To do this effectively, knowing how to measure your SEO success is essential. During the 1ON1 program, you will learn to use the best tools. You will also learn to interpret the data to make the best decisions.

    Optimizing a website is constant work. It requires frequent monitoring of performance indicators and possible strategy changes. To do this effectively, knowing how to measure your SEO success is essential. During the 1ON1 program, you will learn to use the best tools. You will also learn to interpret the data to make the best decisions.

    Website optimization for search engines aims to map your online presence and create new strategies to make it better positioned. This can impact your website traffic and conversions. Investing in search engine optimization is a way to bring relevance to your product and service without having to pay Google to make your website visible.

    Social media plays a massive part in distributing all the optimized content you have on your website. Learn how effective social media use can enhance your SEO campaign; social media isn’t just an option. It’s a requirement for digital marketing. You don’t have to run social media ads if you want to develop organic traffic through social channels.

    Understand the crucial connections between what’s on your page, what’s happening beyond it, and what your competitors have been doing. Every keyword and goal is a different situation, and you must know how to finetune your SEO tactics each time. Learn to become adaptable to reach every goal and change your website’s SERP rankings through innovation and experimentation.

    On-page SEO revitalizes the code on the page. It helps humans and search engines understand better all the messages you want to transmit to your reading public, the topics you want to rank for, and the authority you naturally possess as someone who knows your business and market. So much of the effort required to become an authority figure in your market and reach your customers is tied to on-page SEO.

    Off-page SEO happens whether you’re aware of this component or not. We say this because a lack of activity outside your website affects your SERP rankings. Any activity related to your pages and content can also change your fortunes. The best choice would be to have better control of the offsite activities that affect your website’s reputation and reliability as a resource.

    Off-page SEO is a marathon—you can’t sprint through it because, in real life, the ecosystem keeps growing and changing. Learn how to maximize off-page SEO methods and get better results.

    Stop wasting time with ‘fast rank schemes’ that are probably banned and prohibited black hat SEO methods. Don’t do things that will make Google penalize your website and potentially damage your website’s authority for months or even longer.

    Specific website-level and server-level changes can assist Google in exploring and indexing your content and pages. These technological changes are under the collective rubric of “technical SEO.”

    Learn the work you need to perform to guarantee that your website possesses the technical features that Google and other search engines love. These features include mobile readiness, responsive design, better accessibility (and ADA compliance), and others.

    1ON1 SEO Training provides the keys that unlock a more organized approach to all the technical changes that will improve your website from the ground up. Mobilize a team of experts and know precisely what to tell them when you’re working on your website as a budding SEO expert.

    Mobile SEO optimizes websites for the vast landscape of mobile searches. Mobile SEO upgrades and optimizes a website to make a website fully functional for all recent mobile devices and compatible with mobile web technologies. In addition, mobile SEO improves searchability through a combination of technical and on-page optimization methods.

    Think responsive Web design when planning your foray into mobile SEO. Think like a customer. Think of the customer. Be the customer. The customer is the center of the page experience.

    Mobile browsing is about giving people what they need and when they need it. Mobile SEO is about serving relevant pages to people and ensuring they’re happy with what they see on your website. Just landing on page one doesn’t mean you’ve succeeded. That’s just the first part of the effort.

    Your website must also deliver the duplicate URLs and HTML regardless of the platform (desktop or mobile). There are a few things that must be taken into consideration when rendering graphics on a mobile device. Mobile SEO aims to make it faster and easier for mobile users to visit websites and make information visible without the need for scaling what’s on the screen.

    When it comes to local SEO, it’s all about boosting your business’ online exposure so that customers in your locale can find you. Local marketing is more significant than ever. People are constantly searching for businesses “near me.”

    People don’t want to drive for miles if a reliable local business is nearby. All brick-and-mortar businesses can benefit from local SEO. Local SEO involves not just your Google Business Profile but also your website and all your social channels. All these platforms work synergistically to bring better results to your business.

    Learn everything from claiming a business listing to ensuring your business is optimized for all your service areas. Learning SEO means you also know how to handle and manage online reviews, social feedback, business directory listings and profiles, social media engagements, and more.

    International search engine optimization aims to make your website more clearly identifiable to search engines in the countries and languages in which you do business. The rules of searchability and relevance will vary per country and language.

    The amount of work your website needs to become more relevant to specific locales will vary depending on what you’ve already accomplished.

    We can liken International SEO to geotargeting, except that instead of optimizing your site for visitors in your own country or state, you optimize it for visitors from all over the world or specific countries.

    You must perform three high-level tasks if you want to construct an entirely internationalized sit. First, use an international-friendly URL structure to identify your target country or area (country targeting). Second, with language tags, you can identify the language your pages are aimed toward (language targeting). Third, maintain the material in the language of your intended audience. Finally, you’ll genuinely be ranked based on these resources.

    You may only be targeting a single language or a single nation at a time. One or two of the three goals may be enough for you in these situations.


    Link building means you actively work to obtain backlinks from other digital properties. Link building can help improve your backlink profile. Not all links are the same. Links from digital properties that are relevant, informative, and widely shared by happy readers tend to have a more noteworthy influence on rankings than links from low-quality sites.

    This means that an internal connection from another Bitcoin-related site is more likely to boost your results than an external link from, say, a food or home repair website. But, of course, Google never shares its secrets, so what we know about backlink strategies is based on our experiences and new developments in offsite SEO.

    Getting high-quality backlinks to your website is one of the most challenging components of SEO, but it’s also one of the most sought-after.

    Again, links have tremendous value online. Digital properties that have already earned plenty of link juice from great websites are likely already online market leaders. Google rewards hard work, and publishing great content that people use as references mean you deserve top billing. Link building is a way out of obscurity.

    But how do you gain these backlinks without incurring the ire of Google? How do you get links that count so your website becomes more authoritative over time?

    Because backlinks constitute a “vote of confidence,” not knowing how to earn backlinks can damage your SEO efforts. While Google clarifies that many websites get top billing without back links, we have to consider the amount of competition in your niche or industry and how much SEO your competitors have been doing over the past few years. For example, Wikipedia doesn’t have much competition, but maybe in your market, twelve other businesses are dedicated to SEO.

    Keyword research is probably the most misunderstood step in the SEO process. Many people mistake keyword research for the entirety of SEO. During your SEO training, you will learn SEO that puts keyword research in the proper context and the correct light. Keyword research is essential, and market research is the first step that ignites all the other steps in the process. Keyword research is also different from topical research, and research varies depending on your goals and what content you already have. Proper keyword research can be beneficial for websites that have not received any optimization before. Website age doesn’t matter when you start optimizing – as long as Google can index your property, it can work wonders on surfacing newly-optimized content if you put the right amount of effort into it.


    When you are learning SEO, you gain the ability to craft a coherent search engine optimization strategy. We make sure that you master the first three steps of any successful SEO campaign.

    The first 3 steps of a successful SEO Strategy

    Thinking of SEO strategy as a simple list of deliverables is a colossal mistake. Technical audits, on-page optimizations, and keyword research are steps in an SEO strategy; they do not constitute the entirety of any given SEO strategy.  The muddling is often the main reason why most SEO attempts do not succeed.

    At 1ON1 SEO Training, we ensure that all our students learn how to create a unified strategy based on unique, in-house SEO processes polished over seventeen years of application and experimentation.

    A good SEO strategy is laser-focused but takes into consideration the larger picture—the factors that affect the customer journey, market, and even the industry vertical. Therefore, when you learn SEO with our professional SEO training, we make sure that you master the first three steps of any successful SEO campaign:

    The first step is always to establish clear and measurable SEO goals.

    You’ll want to quantify your SEO results and the ROI of SEO. However, you must know where to point the arrow before you pull the bowstring. Linking your SEO strategy with high-level KPIs like revenue improvements over time means taking your SEO seriously. You define the SEO processes and ideal marketing outcomes at this campaign stop.

    Scalability is a significant issue when creating an SEO strategy for growing businesses. It doesn’t matter how long you’ve been in the industry; you’ll struggle to scale if you have a diluted digital presence and no way to distribute your content to the right customers. 

    If you have the resources to build an in-house SEO team, that’s great. But do they have a unified understanding of how to proceed? Do your SEO professionals know how to work with sales and marketing? In-house SEO teams need a more thorough understanding of how SEO figures into email marketing and other inbound marketing efforts. Large-scale SEO campaigns also require skills of a higher caliber. If you’ve been working at an average SEO proficiency, you’ll need to work your way up to the expert to make the fiscal year more productive and profitable.

    Businesses need to go beyond third-party apps, tools, and plugins.

    Your approach to search engine optimization must be integrated and standardized to grow.

    We recommend encouraging cross-departmental collaboration across sales, marketing, SEO, product management, brand management, and web development. Now’s the best time to simplify systems and processes, so it’s easier to recognize who’s responsible for what.

    It is essential to keep upper-level management and other divisions abreast of the business’ progress toward its latest and most important goals.

    And finally, make sure that your in-house SEO team knows how to provide SEO reports that make sense and are closely tied to your SEO objectives. At 1ON1 SEO Training, we can help you or your team understand important analytics and data from Ahrefs, SEMRush, Google Analytics 4, and other SEO software that are necessary cogs in the overall SEO strategy.

    Competitor analysis is a crucial constituent of your SEO training. Improve your understanding of SEO and its goals by knowing how to research what your competitors are doing, what’s working, and how you can compete with a higher chance of succeeding in your business goals.

    Competitor analysis includes examining blogging methods, content, SERP results for keyword clusters, the ecosystem of online reviews, and so much more. You’ll also learn about unique selling propositions, segmentation, customer experience, and social media in SEO while learning about your competitors.

    When you conclude your competitor analysis, you’ll want to flex your newly formed technical SEO muscles. You’ll learn how to investigate a competitor’s site health, what they’re doing for SEO, and the mobile-friendliness of another website in the same industry or niche.

    start your seo journey and become your own expert.