The benefits of learning SEO are endless. This is not just a statement to motivate you but a fact that I’ve written about, at length, in my first book on search engine optimization, published this year. In addition, students learn about the benefits of learning SEO in community colleges, large universities, and other higher-learning institutions….
It’s a common scenario. Typically, businesses are more than willing to create relevant and valuable content for their target audience. With the continuing rise of global remote work and the wide availability of copywriting and content writing professionals, as well as freelancing platforms, there’s no shortage of people who can write great content for websites….
Is your website sick? Website owners typically feel something wrong with their website a few months after launch. After the initial flurry of activity from friends and acquaintances checking out the brand-new website, website traffic tapers off and sometimes drops to zero on some days. If you are a business owner who relies on generating…
How do Google rank websites and their competitors? In one of my many classes in SEO training, a student asked me how Google (and other search engines) computed and ranked websites. For me, this is one of those questions that sound easy to answer but require a far more complex solution on the ground. I…
As an SEO coach and SEO practitioner with 17 years of experience, I can’t confidently say that SEO’s boogeymen have been laid to rest, despite the even wider availability of information on how SEO is done. I ran my digital marketing agency for a decade before moving on to working as a consultant and an…
Are you a small business owner who is looking for ways to increase sales and attract customers? Learning how to utilize search engine optimization is the quickest way to increase your visibility and lead your company to success. There are many reasons why you should learn search engine optimization. Following are five ways in which…
You’ve probably read about Google success stories – of businesses who found themselves growing and profiting at an incredible rate, well past what they envisioned in the beginning. Since the internet is unlimited, we can also say that the potential for growth and sales is also infinite. What is SEO Coaching? SEO coaching is a…
The search marketing landscape has never been this dynamic. Google is combining search technology with AI/ML and following natural language patterns more than ever. Voice search will be with us forever, too. This is why it’s crucial for businesses, influencers, companies, and entrepreneurs to start learning search engine optimization – stat! If you have been…
Every business needs to go digital this year – no exceptions. If your business still depends on traditional marketing methods, you may be missing a large chunk of potential customers. While traditional marketing may still contribute to some of your leads and sales, it is your web presence that will truly enhance your business’s online…
Optimizing a site for Google is critical if you want your digital business to thrive. You can have all your products and services lined up, but your business will not succeed without the exposure needed to connect with local or international customers and the need for them to find your business online. There are two…