a person holding a phone using seo for business

Here’s Why SEO is Important for Business: The Complete Guide

Why SEO is important for business? SEO remains a linchpin for businesses seeking online visibility, brand recognition, and sustainable growth in the Internet of Things era. Understanding the nuances of SEO, its tailored strategies for businesses, the role of Google Business Profile, and the importance of Online Reputation Management (ORM) are essential for any company…

gain your seo superpower learn in your sparetime
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Gain Your SEO Superpower – Learn In Your Spare Time

Suppose there’s anything in digital marketing that you can consider a superpower. In that case, it is the ability to consistently and cleanly improve the ranking of a website so it appears when people search using the right keywords. That is precisely what search engine optimization accomplishes for countless websites worldwide. SEO is an inbound…

The True Benefits of Learning SEO
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The True Benefits of Learning SEO

The benefits of learning SEO are endless. This is not just a statement to motivate you but a fact that I’ve written about, at length, in my first book on search engine optimization, published this year. In addition, students learn about the benefits of learning SEO in community colleges, large universities, and other higher-learning institutions….

how to get backlinks to your website
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How to Get Backlinks to Your Website

It’s a common scenario. Typically, businesses are more than willing to create relevant and valuable content for their target audience. With the continuing rise of global remote work and the wide availability of copywriting and content writing professionals, as well as freelancing platforms, there’s no shortage of people who can write great content for websites….

young people enjoying group study about SEO and inbound marketing

Why Everyone Ought to Know Search Engine Optimization

In 2008, Hubspot published a quirky, fun video about inbound marketing and SEO. They mentioned Twitter, RSS, blogging, content, and all the foundations we still use today to optimize search engines. Watch the video above to get a good laugh. On top of the humor, it’s essential to pay attention to the central message of…

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An SEO Book for Everyone: Bruce Jones’ First Book Coming Soon

Bruce Jones, a seventeen-year veteran SEO consultant in inbound marketing and search engine optimization, will soon present his first book, Learn SEO: Think Like Your Customers to Get More of Them. Learn SEO will be just one of many more books and possibly online course materials coming out this year and early next, as Bruce…

seo and adwords in words

SEO Vs. Advertising: Here’s Why SEO Comes Up on Top

As a business owner, you’ve probably thought of focusing your efforts on SEO (inbound marketing) instead of continuing with PPC or Google Ads. You probably read the literature, and you’ve become convinced that Google Ads can’t give you something that businesses with SEO have: longevity and recurring potential for growth without having to shell out…

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Training Marketing Teams in SEO: What Do You Get?

SEO training for marketing teams isn’t precisely innovation in 2022. On the contrary, search engine optimization has been a cornerstone operation of companies of all sizes for at least 20 years. Optimization has always been crucial to operating in the digital space; even before SEO grew into the massive global industry it is today, its…