Let’s face it – SEO is complex. But like anything else that provides a hefty return of investment, there’s a good reason why search giants like Google keep changing the rules of the game. If they made it easy to rank for queries, the internet would be much poorer, with spammy sites overtaking worthier sites…
You’ve probably read about Google success stories – of businesses who found themselves growing and profiting at an incredible rate, well past what they envisioned in the beginning. Since the internet is unlimited, we can also say that the potential for growth and sales is also infinite. What is SEO Coaching? SEO coaching is a…
The search marketing landscape has never been this dynamic. Google is combining search technology with AI/ML and following natural language patterns more than ever. Voice search will be with us forever, too. This is why it’s crucial for businesses, influencers, companies, and entrepreneurs to start learning search engine optimization – stat! If you have been…
User intent is a significant factor in keyword research and ranking well on search engines like Google. So in today’s world, it’s more important than ever before that your web page solves the problem that a searcher was trying to solve when they came to your site. Unfortunately, SEO keywords can have a wide range…
Do you or anyone you know fear SEO and digital marketing like the plague? Marketing phobia has always been real because, let’s face it; the internet has always been the frontier, no matter how high-tech things get. It’s hard to ignore your fear of SEO when you are an entrepreneur with a new website that…
Ahrefs is a Singaporean software company best known for developing a suite of tools for SEO or search engine optimization. Ahrefs also has a WordPress plugin that site owners can use for monitoring the web and analyzing their site, pages, and content, with the ultimate goal of growing organic traffic. The Ahrefs WordPress plugin connects…
Foremost, if you’re seriously considering a career in search engine optimization, you need to be familiar with SEO job titles. I’ve been working in SEO since 2004, and I’ve seen the landscape transform through the decades. I feel like I’m the CEO of SEO to some degree now because I’ve seen how the entire field…
Search engine optimization is hard to ignore as the best digital marketing channel. Yes, it is a marketing channel and not just a great way to reach customers on Google. SEO also helps improve brand visibility, so businesses can close more deals and get more sales. Thus, 100% of the work that goes into SEO…
Customer inquiries and sales often go through the roof during the holiday season. To many small business owners, those last few weeks of the year are so crucial that they exert effort to generate as many sales as possible during the holidays. Online search is a major deciding factor. Optimizing a site for Google is…
Optimizing content for SEO is crucial if you want your site’s pages to start ranking organically on Google’s SERPs. Everyone already knows that content is number one on the internet if you’re after added brand exposure and higher discoverability. However, it’s not enough to write content. Your content also must be optimized for the correct…