male student studying about SEO

How Long Do You Have to Go to SEO School To Be Successful?

There’s no debate that learning SEO is crucial for anyone who wants to communicate clearly and effectively for different purposes online. However, studying search engine optimization is no longer just about ranking on Google’s first page and out-publishing competitors. This SEO type is narrow and does not consider the changes to the behavior of online…

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An SEO Book for Everyone: Bruce Jones’ First Book Coming Soon

Bruce Jones, a seventeen-year veteran SEO consultant in inbound marketing and search engine optimization, will soon present his first book, Learn SEO: Think Like Your Customers to Get More of Them. Learn SEO will be just one of many more books and possibly online course materials coming out this year and early next, as Bruce…

The formula for SEO keyword density

Keyword Density: What’s the Best Keyword Density for SEO Today?

Creating an article, blog, product review, or other online content requires knowledge of multiple SEO factors, including keyword density. Keyword density refers to the ratio of SEO keywords to the rest of the page’s MC (main content). In 2022, Google continues to publish material highlighting the necessity of keywords in search. Therefore, digital publishers who…

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SEO Vs. Advertising: Here’s Why SEO Comes Up on Top

As a business owner, you’ve probably thought of focusing your efforts on SEO (inbound marketing) instead of continuing with PPC or Google Ads. You probably read the literature, and you’ve become convinced that Google Ads can’t give you something that businesses with SEO have: longevity and recurring potential for growth without having to shell out…

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Training Marketing Teams in SEO: What Do You Get?

SEO training for marketing teams isn’t precisely innovation in 2022. On the contrary, search engine optimization has been a cornerstone operation of companies of all sizes for at least 20 years. Optimization has always been crucial to operating in the digital space; even before SEO grew into the massive global industry it is today, its…

group of letters scattered with magnifying glass on word SEARCH promoting the big truth behind search intent and keywords - SEO training

The Big Truth Behind Search Intent And Keywords

If you’re working on your site’s SEO, you’ve probably dabbled in search intent and keyword research. Many business owners begin with keyword research and stop at that. Unfortunately, some barely dig beneath the surface of the keyword soup and target keywords with the highest search volumes. Who doesn’t want to rank for something with 10,000…

a hand holding the letter S on the word SEO promoting if You Want To Start Learning SEO Where Do You Start

So, You Want to Start Learning SEO, Where Do You Start?

Learning SEO is the most practical step for your business this year. Search engine optimization allows businesses to generate targeted traffic and directly respond to the needs of paying customers. Unlike search marketing/PPC, SEO can generate long-term results that put your business in front of the right people-potentially for good. A well-optimized website eventually becomes…