The search marketing landscape has never been this dynamic. Google is combining search technology with AI/ML and following natural language patterns more than ever. Voice search will be with us forever, too. This is why it's crucial for businesses, influencers, companies, and entrepreneurs to start learning search engine optimization – stat! If you have been with us for some time at 1ON1 SEO Training, you are probably quite familiar with one of the core philosophies here: people with practical SEO smarts to get down to fixing problems with their sites. While theory exists in practice, it's an actual practice that will get you miles ahead of the competition if you SEO on your site. Learning search engine optimization requires a clear understanding of the different branches of SEO, what they're for, and what skills and tools you need to get things done.
This is one of the central messages of SEO Sundays, a brand-new site for getting things done in SEO. SEO Sundays feature weekly webinar episodes on the hottest topics in SEO for free. If you are already a student here at 1ON1 SEO Training, consider the webinars at SEO Sundays extra free goodies for your SEO learning experience.
SEO Sundays is an excellent place to start for an overview of the practical methods of SEO. Furthermore, you can get free tips and strategies from guest lecturers in time. SEO Sundays also accept Sponsors for those who wish to support the endeavor of making SEO knowledge accessible and equitable.
We envision SEO Sundays as a leading resource center for search engine optimization education on the internet. Furthermore, it exemplifies what equitable access to learning truly means. Of course, if you want to learn SEO, you must get it – you have to start learning the soonest possible time. But, if you don't know where to start, there's SEO Sundays.
How is Learning Search Engine Optimization Over at SEO Sundays?
Since this will be a new site for people who want to learn from industry experts and share with others in the most complimentary sense of digital tribes and community, there are plenty to expect from SEO Sundays.
The primary resource will be provided by me, Bruce Jones. I will be broadcasting weekly webinars focused on Google, Google Analytics, social media marketing, different kinds of SEO tools, and more. The site already has several vital sections that would be useful for many learners.
The webinars page will contain all the recent and past episodes of SEO Sundays. In addition, the recordings page will have various past recordings and videos from YouTube and other places. We are very passionate about SEO here at 1ON1 SEO Training, so expect the same level of intensity and passion over there at SEO Sundays.
Why Begin Learning Search Engine Optimization Today?
It Firmly Supports Content Marketing Efforts
Search engine optimization and excellent content naturally go hand in hand. By providing helpful content to users in the form of text, images, and videos, your site will rank higher in search results. Likewise, SEO will help ensure that your great content is visible in online searches.
It Helps Boost Your PPC Efforts
Paid (PPC) and unpaid (SEO) marketing tactics complement each other beautifully. For example, PPC helps your site appear at the top of sponsored search results, whereas SEO helps you rank organically at the top.
Having both results appear at the top of the search engine results page strengthens your brand's reputation and demonstrates that you aren't just paying to be on top. In addition, you can utilize SEO to improve your PPC efforts – for example, if you use a high-ranking page as part of your advertising efforts, it may perform even better, especially if the term has a cheap cost-per-click.
It Makes Your Digital Footprint More Competitive
Your competitors will almost certainly be spending on SEO, so you should as well. Businesses that extensively invest in SEO typically outrank their competitors and acquire considerable market share in search engine rankings. Considering that the first page of Google SERPs receives over 90% of search traffic, no business can afford to be anywhere else. Begin by identifying your competitors, assessing their strengths and shortcomings, and establishing and maintaining an online reputation. Then, make sure your site loads quickly and is mobile-friendly, create the most acceptable content you can, and focus on giving your users the best experience possible.
SEO Widens Your Reach
SEO may help you attract any customer with intent, regardless of where they are in the funnel. In addition, you can attract more prospects who may be interested in conducting business with you if you target keywords rather than demographics, as you might with PPC or social advertising.
Make a list of the keywords you want to rank for. Then, to broaden it, use keyword research tools. Finally, conduct competitive research to narrow your list by determining your competitors, what keywords they rank for, and where they have backlinks. Use this information to improve your SEO strategy.
It Helps Improve Your Visibility in Local Searches
Local searches for "plumbers near me" are growing increasingly popular. A staggering eighty percent of local searches from mobile phones result in conversions.
Make sure you have the correct name, address, and phone number in your listings. Also, make sure your listing is optimized for voice search, which entails crafting rich, exciting content in a conversational tone that answers the most popular questions and solves searchers' problems. Other stages include thinking about your local keywords and creating entries in local company directories.
SEO Enhances Website Usability
SEO is about making your website search engine friendly, but it may also improve the client's experience when visiting your site. If you have already exerted considerable effort in creating valuable and high-quality content, have done steps to make your site more responsive. So on, you'll usually end up with a great website that's also search engine optimized. In addition, a solid site structure and navigation, both of which are elements in how search engines rank a site, are variables that promote usability.
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