We live in unprecedented times in content and search engine optimization. 2023 marks another year in further developments in tools for SEO content writing. The current era also shows immense development in natural language processing (NLP), further aiding the growth of image, video, and content writing tools for SEO.
What is Natural Language Processing?
Natural language processing (NLP) focuses on teaching computers to understand written and spoken language in ways that are strikingly like those of human beings. NLP is the foundation of SEO content writing tools.
NLP integrates deep learning models, machine learning, and statistical models with computational linguistics to make tools for content writing.
When combined, these NLP provides programs like content writing tools the ability to 'understand' human language, in the form of text, in its entirety, including the speaker's or writer's intent and emotion.
Machines using natural language processing can now translate between languages, follow verbal instructions, and quickly summarize vast amounts of text, sometimes in real-time. Once integrated with tools for content writers, these new content apps become unstoppable.
Natural language processing is likely already at work in your daily life, whether in AI writing tools, customer support chatbots, speech-to-text capabilities in your smartphone, your car’s AI-assisted GPS, and AI assistants in various intelligent devices. All these technologies make use of modalities of NLP to some degree. As a result, you can now enhance your writing with AI with any powerful apps available.
However, NLP also plays an increasingly important role in enterprise solutions that aim to improve the efficiency of business operations, optimize business processes, and boost employee productivity.
Writing software that reliably derives intended voice or text input is exceedingly challenging because of the ambiguities inherent in human language. Therefore, programmers must train NLP systems to identify and interpret effectively from the outset the quirks of human languages, such as metaphors, idioms, homophones, homonyms and exceptions, and differences in phrasal structures.
Current spam detection tools on the market also use natural language processing's text categorization capabilities to check incoming emails for phrases that typically signify spam or phishing.
The overuse of financial jargon, consistently poor grammar, threats, unwarranted urgency, misspelled firm names, and other similar red flags are just a few patterns that NLP engines can detect.
There are only a small number of natural language processing problems that are often regarded as "largely solved," and spam detection happens to be one of them.
One application of NLP that is accessible to the public is Google Translate. A successful machine translation goes beyond simply switching out words. Any good translation aims to convey the same message in the target language while maintaining the original's intended tone and style.
The accuracy of machine translation tools, including GPT-3 AI writing tools, is improving rapidly. As a result, machine translation tools can be put through their paces by translating text from one language to another and then back again.
To help busy GPT-3 AI writing tools, readers, databases, and indexes, natural language processing techniques are also used for text summarizations. The finest textual summarization tools use natural language generation and semantic reasoning to round out summaries with relevant context and insightful conclusions.
Content Writing Tools for SEO (Plus Image Generation, VFX… And Websites!)
Using artificial intelligence, machine learning, and NLP continues to make waves in the global digital marketing scene. But, admittedly, content writing tools for SEO occupy a gray area for various reasons.
Some believe that AI-generated content may take over the Internet because machine learning has become good. However, other parts of society, like universities and schools, think AI can disrupt how students deliver their school requirements.
But overall, we believe it is inevitable for digital marketing professionals, SEO professionals, and other marketing professionals to use tools for SEO content writing simply because machines can recall much more information than humans ever would.
However, SEO content writing tools must never be considered aware and independent. Therefore, using them irresponsibly to generate SEO content to rank on search engines will likely create poor results.
Just as Google wiped out link farms and other black hat techniques over ten years ago, it is now working on separate algorithmic models to detect purely generated using content writing tools for SEO.
Google also stated that purely generated content from SEO content writing tools is harmful on the Internet. Anyone profiting from generating AI content without ever adding actual value to their content will likely get hit repeatedly by search engine updates (from both past and future ones).
John Mueller has repeatedly spoken about auto-generated content (probably from tools for content writing) in social media and interviews, and adding such content to your website can result in manual penalties. So, if you’re planning to use content writing tools and other tools for content writers like ChatGPT, it’s essential to keep your readers at the top of the priority list (still).
This means never publishing content with no value, and just because you can generate AI-driven text doesn’t mean that all that text is valuable, relevant, or even accurate. Ultimately, human intervention or having a person at the helm of the artificial intelligence models will get you on top. These tools are just tools; they’re not ‘free’ content sources for easy gains on the Internet.
With that said, let’s dive into some of the most excellent tools for SEO content writing and AI image tools on the market today, their features, and how they can potentially help you in content SEO and search engine optimization.
Content at Scale
Content at Scale is one of the more recent tools for SEO writing geared toward individuals and companies who want to scale their content efforts quickly. Since NLP technology has matured in recent years, it’s not surprising that AI/ML platforms can now generate thousands of words in mere seconds.
Content at Scale’s website states that their content writing tools for SEO are so advanced that their AI output can bypass or beat the auto-generated filters that Google and other search engines have.
Whether this is true or not, what makes SEO content writing tools like Content at Scale still attractive is the AI still operates on the premise of collecting data from the Internet and using what it’s learned to solve “problems,” which is basically what users ask from the AI when a person uploads keywords to create the general contour or outline of the content.
To use AI writing tools like Content at Scale, the user must specify the most important keywords, and the Content at Scale AI will create standard components that can be passed off as human writing on the Internet. We use the term “human writing” here because the website states that the content produced by the AI will sound and read authentic and human, not AI-generated.
Jasper
Using state-of-the-art AI technology, Jasper AI is a robot writer that can curate content 5 times faster than a human copywriter. Talk about some severe AI ability!
Jasper AI assures users that every piece of content they receive is unique and free of plagiarism.
You can also use the provided sample documents that have already been written for you. Jasper AI writes content conducive to search engine optimization; this means that whatever material you obtain using Jasper AI will be fully optimized to bring in sales and pitches.
With the help of Jasper AI, the company claims that you can start dominating Google's search results, attract thousands of repeat customers, and build a dedicated following that you can subsequently monetize.
Feeding Jasper AI ad campaigns, specialty blog posts, instructional content, or even a term will immediately deliver the content in the most appropriate format, resulting in a streamlined workflow free of human-like procrastination. Furthermore, Jasper AI was designed to function like a virtual writing assistant, always available and never taking time off. To sum up, Jasper AI is adaptable and trustworthy for various applications.
The content templates provided by Jasper are extensive. The templates instruct Jasper AI on how to best create the needed content. You can't expect a pupil to learn English and Mathematics simultaneously. Once a suitable Jasper template has been selected, the user can focus on reducing the amount of information and specifics that need to be included in the final product. Thus, it would help if you were specific while letting Jasper AI compose your text.
With Jasper, you have a wealth of content templates previously designed by the Jasper AI team with fascinating themes and features in mind. In Jasper AI, the Boss Mode is the toggle that activates when you're ready for the ultimate writing experience. Activating Jasper AI's Boss Mode will allow you to produce your content five times as quickly.
ChatGPT
ChatGPT is an NLP model geared specifically for dialogue. Thanks to ChatGPT’s conversational structure, this AI model can provide clarification, apologize for errors, dispute false assumptions, and decline unreasonable requests. ChatGPT is also related to InstructGPT, another model taught to respond to a prompt by carrying out the given instructions.
ChatGPT is certainly popular now, but it does have its limitations. For example, according to its developer, there are times when ChatGPT will write an answer that appears reasonable but is entirely wrong or makes no sense at all.
Resolving this problem is challenging because answers depend on the limits the model already knows; the model declines questions that it simply doesn't know how to answer appropriately or adequately, and "sourcing the truth" currently does not exist in the training model.
Additional issues also include wordiness and repetitiveness. Such problems stem from well-known over-optimization concerns and biases in the training data (in which trainers favor lengthier replies that appear more thorough).
Austria
Austria is marketed as a “tailor-maid AI generation” meant to generate unique images for all projects, including general website content and video production. Austria allows a user to cue artificial intelligence and provide instruction for the express purpose of generating images that had never existed before because they were generated carefully by AI.
Anyone can sign up for a trial, but note that you can’t generate images automatically. If you perform a finetuning of an AI image, your request will be queued, and you’ll have to wait for the system to complete previous requests before it gets to yours.
Overall this is an interesting take on how AI can aid in search engine optimization because, as you know, AI/ML in search engines study not just text but also videos and images.
There’s a growing market for AI-generated content (images included) because the general learning models are similar. Suppose a digital asset like a picture was generated by artificial intelligence. In that case, it stands to reason that a fellow AI platform or model will recognize such content or asset and give it a better ranking on SERPs. Tools like Astria might be worth looking into if you’d like to devote your digital marketing budget to AI generation instead of paying for royalty-free stock images or vectors.
Dall·E 2
Dall·E 2 is another fine product from OpenAI (developer of ChatGPT), and this project is undoubtedly older as it went online earlier than ChatGPT. There is certainly no shortage of AI generation tools on the Internet, as soon after, copycat projects sprouted here and there. But what made the Dall·E 2 project fascinating to so many people when it first rocked the Internet was that it could simulate digital images that looked uncannily like art.
People were abuzz on social media, asking if artificial intelligence projects like Dall·E 2 spelled the end of human-made art. Why make art if you can just put some prompts on a screen and see something authentic and recognizable?
Then again, it’s an AI image-generation tool, and we don’t think it was made to replace artists or art. However, we are impressed with the ease at which it can generate AI images, no matter how imperfect they may look from some angles, as you can gauge how the AI ‘understands’ contexts and cues and translate these cues to visual assets.
Luma AI
Luma AI is a desktop and mobile VFX editor that uses artificial intelligence and NeRF (neural radiance field) to produce photoreal edits and virtual effects from your PC or Apple device.
Neural radiance fields (NeRFs) are neural networks that can provide unique perspectives on complicated 3D scenes from a limited number of 2D photographs. It learns to replicate the viewpoints used to train the model using a rendering loss.
It renders a scene by interpolating between input images that represent different parts of the scene. NeRF is a powerful tool for creating synthetic data images. A NeRF network can be trained to map visual details from the viewer's orientation and position in space (5D input) to the opacity and color of the rendered image (4D output).
Due to the algorithm's high computational requirements, processing complicated scenes with NeRF might take several hours or even days. However, there are recently developed algorithms that significantly boost efficiency.
A 3D model is "rendered" when a 2D image is created from it. The rendering engine must process the model’s lighting, shadows, shading, textures, and viewpoints to create a photorealistic representation.
In contrast to volume rendering, view synthesis involves reconstructing a 3D scene from a collection of 2D photos.
Multiple photographs taken from different perspectives can be used to construct a hemispherical model of an object, after which the individual photographs can be placed in their proper relative positions around the object. With a set of photos depicting various viewpoints, a view synthesis function will attempt to infer the object's depth.
What makes VFX tools like Luma AI unique to the field of SEO and digital marketing, in general, is you can use such tools to create engaging photos and video content that people would want to watch. From an SEO perspective, such videos will keep people on your social channels longer (improving dwell time), which also increases the chances of people wanting to stay on your channels and click on any of the links you post.
Using presets on these apps saves you time, and if you have an in-house video editor or video assistant, your staff can use Luma AI to create premium content to get people’s attention. With the right video content strategy, there are endless possibilities with NeRF technology.
Runway
Runway represents the next generation of AI-enhanced image and video editing tools on the Internet. While image and video editing software or apps are not new, these newer iterations coming out in the market are more attuned to the needs of businesses, so they give new users a shortcut to tasks that matter the most to marketing efforts, shortening the production process and making everything more accessible, overall.
Runway is not a single tool but r growing family of professional tools t. Runway currently offers 30+ tools collectively called “AI Magic Tools.” The magic wand on the logo says it all. These tools are geared toward beginners and intermediate users who love using a visual interface to get things done. However, not everyone works with keyboard shortcuts and complicated codes, and Runway solves that problem. Some examples of AI Magic Tools at Runway are Text to Image, Erase and Replace, Text to Color Grade, Super-Slow Motion, Image to Image, Infinite Image, Frame Interpolation, AI Training, Text to 3D Texture, Image Variation, and so much more.
Durable
Suppose artificial intelligence can create images and auto-generate text, and websites are made of HTML, CSS, JavaScript, and other types of written computer code. In that case, it stands to reason that AI can also create websites, right?
Someone took this theory to the test and succeeded. The product of the effort is Durable, dubbed by its company as “the world’s fastest website builder.” According to its website, Durable can get a new website up in just three clicks, and businesses using Durable can get to marketing right away by using its platform. The biggest hook of this tool is that it can produce “business-ready” websites in less than a minute, saving business owners countless hours of web development. Durable also offers customizability, which is necessary after launching your website for the first time. While millions of websites are built with much older CMS, it may be worth looking into, especially if you’re curious how AI can render websites, not just different kinds of content.
Navigating the Complex Landscape of AI Content Writing Tools
In the past year, the content creation industry has been rocked by the introduction of excellent AI tools for SEO content writing. In contrast to traditional software, which must be built with specific rules to execute, these tools are designed to develop and learn over time.
Consider the case of artificially intelligent computers that have trained themselves to play chess so well that they can now beat human grandmasters. Similarly, AI writing apps quickly and accurately learn to write like humans.
However, there are some issues.
Google views AI-generated material as spam, so you can't just post whatever content writing tools for SEO produce. Human-made writing is still 100% needed by businesses. However, SEO content writing tools can revolutionize coming up with ideas and even sketching out material.
Blog topics, marketing content and copy, marketing emails, and regular blog posts are now accessible areas for any number of AI tools for content writing. In addition, you can generate ideas on demand with AI apps. Provide basic information such as audience information, product or service descriptions, and target keywords; the AI will take care of the rest.
Content writing tools can help you develop subjects, drafts, and ideas, allowing you to produce new material on a massive scale. Real-world examples covering various stages of the content creation process are the most unusual approach to demonstrating how an AI writing helper can help you overcome writer's block for good.
Blogs
Let's start with blog articles since they form the backbone of most content marketing campaigns.
You can use tools for content writers to brainstorm blog post titles for your content calendar quickly and then use that title to construct the piece's introduction, general outline and body, and conclusion.
Meta Description
You can have fantastic meta descriptions made for your posts instantly by feeding the AI tool the post's title, introductory paragraph, and keyword.
Marketing Emails
Most GPT-3 AI writing tools have marketing email templates that users can tap to write copy in seconds, whether you're sending out cold emails to influencers to increase site traffic or to other business contacts.
Marketing Content and Ads
Finally, the AIDA framework developed by AI can serve as a springboard for coming up with original marketing copy for landing pages, email marketing, and product pages. Give AI the name of your business and a brief description of the service or product, and watch the magic happen.
AI writing tools are impressive, but there are several risks you should be aware of before using them.
Here are essential areas that require your undivided attention:
1. Google views articles that were created entirely by an AI as spam. Thus, the necessity for human involvement in the content creation process remains. Don't blindly release the results of the AI.
2. AIs will occasionally cite statistics or other complex data. Never take their word for anything since they frequently make things up to make their story work. Always employ AI-generated facts and figures as stand-ins that you will later replace with accurate information before posting.
AI can be brilliant at producing work that reads as if a human wrote it, but the results aren't always perfect on the first try. For example, the following cases required me to run the AI templates an average of three times each.
3. AI can never be a genuine expert in any field. AIs cannot produce content since they lack expertise in the field. They have the writing chops of an expert but lack the actual knowledge of the subject.
Thus, these tools should only be used to publish content in which you have experience so that any necessary modifications can be made, and they should never be used to publish stuff in which you have no competence.
Suppose artificial intelligence can create images and auto-generate text, and websites are made of HTML, CSS, JavaScript, and other types of written computer code. In that case, it stands to reason that AI can also create websites, right?
Someone took this theory to the test and succeeded. The product of the effort is Durable, dubbed by its company as “the world’s fastest website builder.” According to its website, Durable can get a new website up in just three clicks, and businesses using Durable can get to marketing right away by using its platform. The biggest hook of this tool is that it can produce “business-ready” websites in less than a minute, saving business owners countless hours of web development. Durable also offers customizability, which is necessary after launching your website for the first time. While millions of websites are built with much older CMS, it may be worth looking into, especially if you’re curious how AI can render websites, not just different kinds of content.
