Bruce Jones,
your SEO Coach

Bruce Jones is the SEO coach tasked with teaching you how SEO works. But more than a teacher, he will measure your progress, monitor your actions, and improve your overall approach to achieving your SEO goals. You will be held accountable for increasing your SEO results and doing what you need to succeed.

bruce jones, your seo coach

Bruce Jones is the SEO coach tasked with teaching you how SEO works. But more than a teacher, he will measure your progress, monitor your actions, and improve your overall approach to achieving your goals. You will be held accountable for increasing results and doing what you need to succeed.

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    Get SEO TRAINING That You Deserve

    Business owners and SEO professionals wanting to deepen their knowledge and expertise need a reliable SEO coach. Working with a seventeen-plus-year veteran SEO trainer puts you at an advantage when improving your search engine optimization efforts. Work with an SEO teacher at your own pace, with a unique curriculum and personalized lessons that fit your needs.

    Work on your website and grow to become your SEO expert. Then, start a successful strategy that's complete, comprehensive, and headed in the right direction from the beginning. Avoid the common errors associated with inbound marketing. Apply the latest techniques and the most innovative methods for earning backlinks and increasing website authority.

    Develop practical SEO skills through each SEO coaching session and apply them to improve your local SEO and increase visibility in your area.

    Improve keyword research and develop the right content strategy for high-yield SEO results with subscription-based SEO learning systems that promote intelligent business growth, compassion and patience for all students, and the incredible drive for your success. Learn how to reach top rankings through focused coaching sessions and techniques proven to boost search engine rankings. We are 1ON1 SEO Training, and we can't wait for you to start learning SEO with our exclusive SEO coaching program!

    Bruce Jones wearing a dark suit next to a woman in a green dress, who presents him with an award for the 2013 Small Business of the Year.

    Just like you

    Bruce is a small business owner – an entrepreneur. Therefore, he can better understand your needs and concerns, and help provide better solutions to specific problems that affect your business. He understands that many business owners can do their own SEO, trying to manage visibility and reach without hiring SEO agencies.

    Speakerships

    SPEAKING Engagements

    Bruce organized and spoke at dozens of expert seminars and workshops around the Chicago land area for his own business, The College of Dupage, Fox Valley SCORE, NaperLaunch, and a few other smaller groups.

    Experience
    Bruce Jones in front of a projection screen, talking to several photographers about how to improve online presence with SEO.
    Bruce Jones on one of his talks as an experience SEO coach

    Experience

    Google has been helping train professionals and specialists in different IT/digital industries for many years. During his career, he reached 7 certifications – a great complement for over than 17 years of work in the world of digital marketing. In the 1on1 coaching program, Bruce will pass on all this knowledge in a simple and focused way to you.

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    Your SEO Coach Helps You to Achieve…

    Our SEO trainer, Bruce Jones, has worked with large enterprises, professional service providers, and businesses for over seventeen years. You’ll have direct access to an expert SEO trainer that knows SEO like the back of his hands. 

    This illustration shows a big laptop with a man pointing on gear wheel, a dart and a student working on improving his own website.

    SEO Strategy and Direction with SEO Coaching PROGRAMS

    Every business is different. While 1ON1 SEO Training offers resources and our regularly updated blog, these are just starting points and do not equal working with an experienced SEO coach. SEO coaching helps improve your understanding of SEO fundamentals and advanced techniques where you can begin innovating methods and creating SEO techniques independently.

    The goal line is to get you up to speed with what the SEO landscape looks like today and provide you with all the tools you'll need to succeed and thrive. But, of course, it all begins with the correct methods, lessons, and many applications on your website. We incorporate competitor analysis and technical SEO reviews to ensure your site is fully optimized and ready to perform.

    SEO coach explains the subject to the student. The illustration shows a screen full of graphs and SEO icons on a Private SEO Class

    Expert SEO with an Experienced SEO Trainer

    Our SEO trainer, Bruce Jones, has worked with large enterprises, professional service providers, and businesses for over seventeen years. You'll have direct access to an expert SEO trainer that knows SEO like the back of his hands. Learn how he's guided multiple SEO campaigns over the years and benefit from the results of hundreds of SEO experiments. SEO innovations are only possible through close data monitoring and innovating what already works. Learn how to perform these innovations as an expert SEO student and benefit from increasing your ranking in Google for years. Our professional SEO coach will guide you in achieving your SEO goals, from increasing organic traffic to improving search results visibility. Safeguard your position in digital marketing with the biggest and most effective digital marketing channel around—SEO.

    Accountability with an SEO Teacher

    Starting an SEO campaign is easy, but what happens when you forget all about it? What happens when you feel that life's getting in the way, and there are so many other items on your to-do list that you don't know how to fit SEO into the schedule?

    When you're on your own, it's easy to put things off until the next week or month. Things are much more difficult when you have someone holding you firmly responsible for achieving improvement. A professional SEO coach can help keep you on the right track with homework assignments and activities that keep the information fresh, fun, and insightful. Each SEO coaching session includes a shared screen session, so you can follow real-time walkthroughs of your SEO strategies in action.

    Bruce Jones is also an incredibly patient SEO teacher and is always compassionate about beginners in SEO. He already knows what you're going through and has an endless pool of SEO techniques that bring you closer to your business goals with every month you work with him.

    A cellphone and a big monitor with a man looking on his watch while Measuring and Tracking SEO Success

    Better Results with Fresh takes on INTERNET MARKETING

    Working alone or with a small team makes it easy to get trapped in your little world. SEO coaching keeps you from stagnating with old ideas and techniques. SEO works best when you have fresh ideas and the drive to experiment and innovate.

    Whether you're working on a purely digital business or a brick-and-mortar business moving to the digital space for the first time, you need an experienced SEO coach that knows what's been happening to search in the past few years and knows how to apply the knowledge to your industry, market, and website.

    Not all SEO campaigns are equal, and the approach varies greatly depending on the SEO goals and the market. What works for one market may lead a business to stagnation in another. Be sure to work only with an SEO coach service that invites students to think on their feet using industry best practices. Work with a professional SEO coach that helps you improve with suitable activities, lessons, and homework every week.

    Two Monitors with an arrow pointing upward, a magnifying glass and a gear wheel with screw driver promoting Google Ranking Factor

    Knowledge of the SEO Industry and Changes in Search Technology

    The SEO industry is the definition of dynamic. The only time it's weird in SEO is if there aren't a hundred or so big and small changes every year. And yet, this has made SEO more analyzable over the years. Google has worked hard to make the internet more functional.

    These companies aren't rolling back essential algorithm changes that make information more useful, relevant, and accessible. That said, we already know a large chunk of the SEO roadmap that works for eCommerce websites, professional service websites, and so on. However, when there are significant changes to how pages are ranked, that's when an SEO teacher comes in handy. We'll cover keyword research, technical SEO, on page seo, and link building to name a few.

    Since SEO teachers are constantly working on SEO daily (or at least that should be the case), they come across minor updates and have a working knowledge of the challenges newcomers may face. These challenges are simply hurdles and requirements that you must work on. Remember—there is no significant SEO hurdle that is impossible to overcome. Sometimes it takes longer to work on, but that means you can do it. By working with an experienced SEO coach, you’ll learn how to improve your own SEO based on current best practices. Work with our SEO coach today and learn SEO like never before.

    Three monitors and a gear wheel in front and at the back of the SEO Website Optimization

    The Ability to Implement Your Brand of SEO

    If you don't come away with a plan and methods to implement for different campaigns, the lessons from an SEO coaching service won't be worth it. 1ON1 SEO Training provides exercises, homework activities, lessons, and accountability for your SEO efforts from an industry veteran who doesn't mind giving away the SEO secrets that would have otherwise stayed with him if you hadn't joined his weekly and live SEO classes.

    Yes, you'll get to interact with your SEO trainer Bruce Jones directly, ask him questions, and work on your website while you're at it. So get those browser tabs ready because you'll want to check out your website as Bruce shares SEO nuggets during your weekly classes. Don't forget to take notes, too!

    a word to seo professionals

    Are you an SEO professional or someone who wants to start a career in Digital Marketing? Market watchdogs now value the global SEO industry at over $40 billion. The industry is expected to grow in the next five years. Whether you’re a marketing manager aiming for top rankings or a new learner, our coaching sessions are designed to meet you where you are. If you’re an SEO professional, lessons from 1ON1 SEO Training can help prepare you for senior or managerial roles where you can work with multiple departments and direct other SEO professionals. If you’ve only begun learning about SEO, how about landing your first SEO position with the help of a systematic study of search engine optimization?

    Working with an SEO Trainer. What's Included?

    1ON1 SEO Training offers a beautiful opportunity to students to work with industry veteran, author, and the "CEO of SEO," Bruce Jones. Bruce is a Chicago-based SEO expert with comprehensive experience in scaling small and medium businesses, companies, and larger enterprises.

    You don't have to be from a huge company to work with Bruce.

    Learn SEO for your business no matter its scale and make the internet your space, regardless of your competition. Partner with an SEO Teacher Today. Having an SEO teacher makes you accountable for your work in SEO.

    Find fresh insights, fun lessons, and SEO wisdom that you would've missed if you didn't attend classes with your new SEO teacher. Our subscription-based SEO learning system ensures you can work with your budget for high-yield returns in the long term.

    Starting early is always an advantage.

    1ON1 SEO Training is for anyone who wants to improve visibility, relevance, and profitability with inbound marketing and working with an SEO Coach. The internet is the enormous frontier for all businesses, and there is so much potential if you're into inbound marketing. Learn how these fields merge in a powerful intersection of digital marketing, SEO, communication, and technology from your SEO coach, who never holds back from educating others with a passion!

    What You'll Learn with Us
    at 1ON1 SEO Training

    We’ll work with you throughout the most critical SEO domains so you can immediately apply what you know on your website. This is our promise: everything that you’ll learn here will relate to your market, website, business objectives, and the issues facing your SEO efforts. Our SEO coaching sessions are also practical; we love it when students can immediately apply what they’ve learned to their websites to improve SEO results.

    Our SEO course areas are constantly updated and improved and always reflect the current era in search technology, SEO, and digital marketing. In addition, SEO changes yearly, and it’s essential to stay abreast of all these changes and apply them to your current SEO campaign. During every shared screen session, you’ll work through real-time adjustments, guided by our SEO strategies and expert advice.


    Improve and update your SEO knowledge and tackle the problems that prevent your website from being in top form. Compete with the bigwigs in your market and rank for targeted keywords that you thought were impossible targets. 1ON1 SEO Training provides the knowledge and tools to vastly widen your understanding of SEO and how search engines work.

    Every house needs a strong foundation. So learn the methods and steps you can take to carry out a successful SEO campaign. Discover content SEO and how expert SEO gurus create backlink profiles that crush the competition. Each week you’ll learn how to apply SEO knowledge that is too broad or complicated to tackle on your own.

    Discover essential data points and learn how to interpret data when studying SEO trends. Not knowing how to read the SEO data will make you miss significant opportunities for online growth. Bruce will guide you through the clutter of numbers and show you which tools work best for your goal.

    SEO is a type of inbound marketing effort. You’re guiding people to your website with keywords, head terms, and content strategy that answers their questions and helps solve their problems. Let Bruce show you the incredible connections between inbound marketing and SEO and how you can apply SEO wisdom to different inbound marketing efforts. SEO is applicable everywhere.

    Learn how SEO figures into content creation, specifically SEO copywriting. Your keyword research becomes doubly useful when you know how to spot trends, identify likely clusters, and use these new learnings to come up with topics that will matter to your readers. Customer experience is number one, and SEO relies heavily on content. Ensure your website has high-performing content that pleases the search engines and your customers. Getting on page one is just the first step.

    SEO coaching:
    the passion for helping businesses.

    Why Learn With
    1ON1 SEO Training?

    1ON1 SEO Training is dedicated to improving the outlook of professionals and businesses with our specialized SEO coaching service. SEO coaching puts the student’s needs at the heart of the learning process. We teach SEO methods that provide a strong foundation for ethical SEO based on industry best practices and SEO tools. And most importantly, we teach people how to succeed with SEO all the time!

    START MY SEO JOURNEY

    what are people saying?

    Bruce is the best, not only at SEO but also as an seo coach and trainer. We've been working together for a month and he has been a treasure trove of information, tips, and tricks. As an entrepreneur just starting out, I don't have the budget to hire a company, but I also don't have the technical foundation to learn SEO all on my own. Hiring Bruce to walk me through it and give me "homework" each week has been the perfect middle ground, for both my budget and my sanity.

    Spark Your Inner Light
    Jillian Jane – Owner
    Jillian Jane – Owner

    Bruce did a great job at walking our organization through all the available tools and coming up with a plan for how to best focus our efforts. Made it easy to sift through a huge amount of information and come out with a plan of action!

    Sara Chapman Law, PLLC
    Sara Chapman – Owner
    Sara Chapman – Owner

    Bruce is very knowledgeable and helpful regarding SEO. He provided a lot of actionable steps to help me drive free traffic to my website. He shared many valuable resources to help with the process and overall provided good value for an SEO coach to my company.

    Broadcasting Career Mentor
    Clement Townsend – Founder
    Clement Townsend – Founder

    They have been around nearly 2 decades and it shows through their in depth knowledge understanding in making search engine optimization really work! I am very impressed!

    Cars of Hope
    Romas Povilonis – Founder and Executive Director
    Romas Povilonis – Founder and Executive Director

    "Bruce at 1 on 1 SEO Training is great to work with! My company had a new website launch in the early fall of 2021. We reached out to Bruce to help coach me on best practices for SEO on the new site. We met weekly during this time to discuss what improvements we could make and how to research keywords. I have learned so much from this experience. Additionally, Bruce is easy to work with, and you’ll see improvements in your Google rankings very fast. By the end of this month, we are already ranking for more keywords related to our business than ever before (that is about 3 months since our website launch). We are really pleased with the results, and looking forward to working with 1 on 1 SEO Training for future optimization projects."

    The Alliance
    Amanda Shohoney – Marketing Technology Specialist
    Amanda Shohoney – Marketing Technology Specialist

    FAQ. what do you need to start?

    Classes are planned based on the student’s existing background. Whether you are a beginner or an advanced user, 1-on-1 training helps you to build a strong online presence and increase your sales!

    Our mantra for SEO is that search engine optimization is a type of inbound marketing for many apparent reasons. Therefore, our general approach would be to teach our learners the strong connection between inbound marketing efforts and the principles of search engine optimization.

    Without the inbound marketing component, SEO would appear to be a one-trick pony—a digital attraction involving keywords and hoping for the best. Instead, the right way to learn SEO is to research your market well, understand your customers, and devise steps to help you reach the top of the SERPs for the right reasons.

    Just appearing on Google is not enough. Appearing on page one is certainly not unique. But you know what’s truly unique?

    They rank well for essential keywords and give people what they need and when they need it. A customer-centric approach with a well-developed content plan is a must for many businesses. Even giants like Adobe and Xerox engage in inbound marketing practices that are SEO and content-heavy, so why shouldn’t you?

    Search engine optimization does work. Since we are in the business of learning about SEO, the primary goal is to transfer to you the methods that we know work for different markets. This goal is only possible if you’re working with someone who has already worked in multiple markets and verticals. Luckily, you will be working with someone who does SEO daily and teaches it weekly. The SEO coaching sessions are live and exclusive, and we will guarantee that you will come away from the lessons with applicable SEO skills and SEO wisdom that you can use for years to come.

    With SEO coaching, you get to work with our industry veteran Bruce Jones, a Chicago native who worked for over ten years at his digital marketing agency before heading over to SEO education and SEO consultancy. With his vast experience in search, Bruce is one SEO trainer that can rightly be called the “CEO of SEO.”

    Coaching can be vastly effective for learners of all types. Coaching is essential for large organizations, too. An SEO coaching service provides direction, structure, and close guidance to learners from all walks of life. An SEO trainer also makes the learner accountable for the effort, so no resources are wasted.

    Our weekly SEO classes will tackle your website’s problems while integrating various SEO domains to solve your problems. We are application-heavy because we believe practicing and applying is the easiest way to master SEO. You’ll also receive exercises, homework, and other activities that will sharpen your SEO skills and improve your theoretical knowledge of how SEO and search work together for business.

    You don’t need to come from a big company or business to work with us. All SEO learners are treated equally. Our personalized approach to SEO learning means we teach you the lessons that will benefit you the most. If we’re training a team of digital marketing professionals with no SEO experience, then we’re going to create a lesson flow that benefits all learners equally, too. Like SEO, the approach to SEO coaching varies from situation to situation. So whether you’re from a startup or a small business selling jewelry, you’re welcome to learn SEO with us.

    1on1 SEO Training: low price, high yield investment.

    START MY SEO JOURNEY