Bruce Jones,
your SEO Coach
Bruce Jones is the SEO coach tasked with teaching you how SEO works. But more than a teacher, he will measure your progress, monitor your actions, and improve your overall approach to achieving your goals. You will be held accountable for increasing results and doing what you need to succeed.
bruce jones, your seo coach
Bruce Jones is the SEO coach tasked with teaching you how SEO works. But more than a teacher, he will measure your progress, monitor your actions, and improve your overall approach to achieving your goals. You will be held accountable for increasing results and doing what you need to succeed.
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Get SEO TRAINING That You Deserve
Business owners and SEO professionals wanting to deepen their knowledge and expertise need a reliable SEO coach. Working with a seventeen-plus-year veteran SEO trainer puts you at an advantage when improving your search engine optimization efforts. Work with an SEO teacher at your own pace, with a unique curriculum and personalized lessons that fit your needs.
Work on your website and grow to become your SEO expert. Then, start a successful new SEO strategy that's complete, comprehensive, and headed in the right direction from the beginning. Avoid the common errors associated with inbound marketing. Apply the latest techniques and the most innovative methods for earning backlinks and increasing website authority.
Improve keyword research and develop the right content for high-yield results with subscription-based SEO learning systems that promote intelligent business growth, compassion and patience for all students, and the incredible drive for your success. We are 1ON1 SEO Training, and we can't wait for you to start learning SEO with our exclusive SEO educational program!
Just like you
Bruce is a small business owner – an entrepreneur. Therefore, he can better understand your needs and concerns, and help provide better solutions to specific problems that affect your business.
SPEAKING Engagements
Bruce organized and spoke at dozens of expert seminars and workshops around the Chicago land area for his own business, The College of Dupage, Fox Valley SCORE, NaperLaunch, and a few other smaller groups.
Experience
Google has been helping train professionals and specialists in different IT/digital industries for many years. During his career, he reached 7 certifications – a great complement for over than 17 years of work in the world of digital marketing. In the 1on1 Training program Bruce will pass on all this knowledge in a simple and focused way to you.
YouTube creative essentials Award
Google Ads Fundamentals
Google My Business
Shopping ads Award
Shopping ads Certification
Digital Sales Certification
Google Analytics Qualification
How bruce can
help your business?
sCHEDULE A MEETING!
Your SEO Coach Helps You to Achieve…
Our SEO trainer, Bruce Jones, has worked with large enterprises, professional service providers, and businesses for over seventeen years. You’ll have direct access to an expert SEO trainer that knows SEO like the back of his hands.
SEO Strategy and Direction with SEO Coaching
Every business is different. While 1ON1 SEO Training offers resources and our regularly updated blog, these are just starting points and do not equal working with an SEO coach. SEO coaching helps improve your understanding of SEO fundamentals and advanced techniques where you can begin innovating methods and creating SEO techniques independently.
The goal line is to get you up to speed with what the SEO landscape looks like today and provide you with all the tools you'll need to succeed and thrive. But, of course, it all begins with the correct methods, lessons, and many applications on your website.
Expert SEO with an Experienced SEO Trainer
Our SEO trainer, Bruce Jones, has worked with large enterprises, professional service providers, and businesses for over seventeen years. You'll have direct access to an expert SEO trainer that knows SEO like the back of his hands. Learn how he's guided multiple SEO campaigns over the years and benefit from the results of hundreds of SEO experiments. SEO innovations are only possible through close data monitoring and innovating what already works. Learn how to perform these innovations as an expert SEO student and benefit from increasing your ranking in Google for years. Safeguard your position in digital marketing with the biggest and most effective digital marketing channel around—SEO.
Accountability with an SEO Teacher
Starting an SEO campaign is easy, but what happens when you forget all about it? What happens when you feel that life's getting in the way, and there are so many other items on your to-do list that you don't know how to fit SEO into the schedule?
When you're on your own, it's easy to put things off until the next week or month. Things are much more difficult when you have someone holding you firmly responsible for achieving improvement. A professional SEO teacher can help keep you on the right track with homework assignments and activities that keep the information fresh, fun, and insightful.
Bruce Jones is also an incredibly patient SEO teacher and is always compassionate about beginners in SEO. He already knows what you're going through and has an endless pool of SEO techniques that bring you closer to your business goals with every month you work with him.
Better Results with Fresh takes on INTERNET MARKETING
Working alone or with a small team makes it easy to get trapped in your little world. SEO coaching keeps you from stagnating with old ideas and techniques. SEO works best when you have fresh ideas and the drive to experiment and innovate.
Whether you're working on a purely digital business or a brick-and-mortar business moving to the digital space for the first time, you need an SEO coach that knows what's been happening to search in the past few years and knows how to apply the knowledge to your industry, market, and website.
Not all SEO campaigns are equal, and the approach varies greatly depending on the goals and the market. What works for one market may lead a business to stagnation in another. Be sure to work only with an SEO coach service that invites students to think on their feet using industry best practices. Work with an SEO coach that helps you improve with suitable activities, lessons, and homework every week.
Knowledge of the SEO Industry and Changes in Search Technology
The SEO industry is the definition of dynamic. The only time it's weird in SEO is if there aren't a hundred or so big and small changes every year. And yet, this has made SEO more analyzable over the years. Google has worked hard to make the internet more functional.
These companies aren't rolling back essential algorithm changes that make information more useful, relevant, and accessible. That said, we already know a large chunk of the SEO roadmap that works for eCommerce websites, professional service websites, and so on. However, when there are significant changes to how pages are ranked, that's when an SEO teacher comes in handy. We'll cover keyword research, technical audits, on page seo, and link building to name a few.
Since SEO teachers are constantly working on SEO daily (or at least that should be the case), they come across minor updates and have a working knowledge of the challenges newcomers may face. These challenges are simply hurdles and requirements that you must work on. Remember—there is no significant SEO hurdle that is impossible to overcome. Sometimes it takes longer to work on, but that means you can do it. Work with our SEO coach today and learn SEO like never before.
The Ability to Implement Your Brand of SEO
The SEO industry is the definition of dynamic. The only time it's weird in SEO is if there aren't a hundred or so big and small changes every year. And yet, this has made SEO more analyzable over the years. Google has worked hard to make the internet more functional.
These companies aren't rolling back essential algorithm changes that make information more useful, relevant, and accessible. That said, we already know a large chunk of the SEO roadmap that works for eCommerce websites, professional service websites, and so on. However, when there are significant changes to how pages are ranked, that's when an SEO teacher comes in handy.
Since SEO teachers are constantly working on SEO daily (or at least that should be the case), they come across minor updates and have a working knowledge of the challenges newcomers may face. These challenges are simply hurdles and requirements that you must work on. Remember—there is no significant SEO hurdle that is impossible to overcome. Sometimes it takes longer to work on, but that means you can do it. Work with our SEO coaching services today and learn SEO like never before.
a word to seo professionals
Are you an SEO professional or someone who wants to start a career in Digital Marketing? Market watchdogs now value the global SEO industry at over $40 billion. The industry is expected to grow in the next five years. If you’re an SEO professional, lessons from 1ON1 SEO Training can help prepare you for senior or managerial roles where you can work with multiple departments and direct other SEO professionals. If you’ve only begun learning about SEO, how about landing your first SEO position with the help of a systematic study of search engine optimization?
Working with an SEO Trainer. What's Included?
1ON1 SEO Training offers a beautiful opportunity to students to work with industry veteran, author, and the "CEO of SEO," Bruce Jones. Bruce is a Chicago-based SEO expert with comprehensive experience in scaling small and medium businesses, companies, and larger enterprises.
You don't have to be from a huge company to work with Bruce.
Learn SEO for your business no matter its scale and make the internet your space, regardless of your competition. Partner with an SEO Teacher Today. Having an SEO teacher makes you accountable for your work in SEO.
Find fresh insights, fun lessons, and SEO wisdom that you would've missed if you didn't attend classes with your new SEO teacher. Our subscription-based SEO learning system ensures you can work with your budget for high-yield returns in the long term.
Starting early is always an advantage.
1ON1 SEO Training is for anyone who wants to improve visibility, relevance, and profitability with inbound marketing and working with an SEO Coach. The internet is the enormous frontier for all businesses, and there is so much potential if you're into inbound marketing. Learn how these fields merge in a powerful intersection of digital marketing, SEO, communication, and technology from your SEO coach, who never holds back from educating others with a passion!
What You'll Learn with Us
at 1ON1 SEO Training
We’ll work with you throughout the most critical SEO domains so you can immediately apply what you know on your website. This is our promise: everything that you’ll learn here will relate to your market, website, business objectives, and the issues facing your SEO efforts. Our SEO coaching sessions are also practical; we love it when students can immediately apply what they’ve learned to their websites to improve results.
Our SEO course areas are constantly updated and improved and always reflect the current era in search technology, SEO, and digital marketing. In addition, SEO changes yearly, and it’s essential to stay abreast of all these changes and apply them to your current SEO campaign.
Improve and update your SEO knowledge and tackle the problems that prevent your website from being in top form. Compete with the bigwigs in your market and rank for keywords that you thought were impossible targets. 1ON1 SEO Training provides the knowledge and tools to vastly widen your understanding of SEO and how search engines work.
Every house needs a strong foundation. So learn the methods and steps you can take to carry out a successful SEO campaign. Discover content SEO and how expert SEO gurus create backlink profiles that crush the competition. Each week you’ll learn how to apply SEO knowledge that is too broad or complicated to tackle on your own.
Discover essential data points and learn how to interpret data when studying SEO trends. Not knowing how to read the SEO data will make you miss significant opportunities for online growth. Bruce will guide you through the clutter of numbers and show you which tools work best for your goal.
SEO is a type of inbound marketing effort. You’re guiding people to your website with keywords, head terms, and content that answers their questions and helps solve their problems. Let Bruce show you the incredible connections between inbound marketing and SEO and how you can apply SEO wisdom to different inbound marketing efforts. SEO is applicable everywhere.
Learn how SEO figures into content creation, specifically SEO copywriting. Your keyword research becomes doubly useful when you know how to spot trends, identify likely clusters, and use these new learnings to come up with topics that will matter to your readers. Customer experience is number one, and SEO relies heavily on content. Ensure your website has high-performing content that pleases the search engines and your customers. Getting on page one is just the first step.
SEO coaching:
the passion for helping businesses.
I am passionate about SEO education and helping small businesses thrive through SEO and digital marketing channels. I have over seventeen years of professional experience in being an SEO coach. In 2019 I started 1ON1 SEO Training to help business owners master the SEO process, which involves many small steps that make a big difference in results.
As your SEO coach/SEO tutor, I will closely look at your website and business model and work with you through the different SEO steps to make your site visible and competitive.
We’re not going to focus on theory – the lessons will be practical, so you hit the ground running. Results of all your SEO efforts are measurable with the right tools, too.
SEO is such a large field that I understand that it can be overwhelming at times. I created 1ON1 SEO Training because I have a great passion for SEO and helping businesses utilize this excellent digital marketing channel for long-term growth. Both PPC and SEO have their functions in the grand scheme of things. If you’ve tried PPC and other ad networks before, you probably already know that the sales and leads stop once the ad campaigns stop. This is simply the nature of advertising. Business owners need a big pocket to sustain PPC campaigns or ad campaigns, month after month. Some months are good, while others are not.
SEO is something that you do so your business stays visible and relevant for years to come, not just at the moment where you post a blog or earn a backlink. Learning how to do SEO yourself means you won’t have to deal with the traditional problems of outsourcing SEO requirements to an SEO agency or SEO firm. In my many years of working in the industry, I have identified two main issues with outsourcing SEO needs: financial considerations and time commitment. Financial considerations involve the business’ marketing budget.
SEO is time-intensive and involves a lot of steps. If you have to outsource all of those steps, you’re going to have a hefty bill. The second factor is the time commitment. SEO firms typically ask their clients to sign contracts at least six months long. The fixed time commitment in every outsourcing contract tends to turn businesses on. It can sound risky, especially if it’s the business’ first time engaging in a strenuous SEO effort. SEO does not produce instant results, but once it’s done right, the costs of maintaining your position in your market online are much lower than what you will need to spend on PPC to remain constantly visible to your customers or clients.
At 1ON1 SEO Training, I have resolved these two issues by providing a month-to-month service. As a result, there is no fixed, time-bound contract, and it becomes easier for the client and me overall.
I mentioned earlier that SEO requires plenty of small steps that contribute to the whole. When you start doing SEO for your site, you will realize that you need a notepad to track different lines of tasks for both on-page and off-page optimization. I highly suggest that you familiarize yourself with Google Docs (especially Google Sheets) because once you deep dive into SEO, you will have to keep track of many things.
Conventionally, small SEO tasks are outsourced to SEO professionals who like doing them or specialize in these activities. Unfortunately, outsourcing these tasks costs more money – so I thought, why don’t I teach business owners how to do some of these tasks so that they can be more capable and they’ll be able to reduce the overall costs?
Whether you run a law firm, an accounting firm, or an eCommerce site, it’s always about connecting with more people through SEO.
As an SEO professional, I’m still engaged in the foundations of what makes a website great. I work on all my site pages and my blog, making these pages more functional and pleasing to readers and potential clients.
In the case of a website that teaches SEO, I make sure that I provide enough information for people to make the right choice while working extensively on the page structure and other technical items on my checklist.
For off-site SEO, I focus on backlinks and the backlink profile of my websites to maintain a good position, so potential clients who want to learn SEO can easily find me.
Every small business deserves the spotlight. Every professional, too. SEO works as a sustainable digital marketing channel, whether your specialty is a web design, architecture, or even veterinary practice.
Why Learn With
1ON1 SEO Training?
1ON1 SEO Training is dedicated to improving the outlook of professionals and businesses with our specialized SEO coaching service. SEO coaching puts the student’s needs at the heart of the learning process. We teach SEO methods that provide a strong foundation for ethical SEO based on industry best practices and SEO tools. And most importantly, we teach people how to succeed with SEO all the time!
what are people saying?
Bruce is the best, not only at SEO but also as an seo coach and trainer. We've been working together for a month and he has been a treasure trove of information, tips, and tricks. As an entrepreneur just starting out, I don't have the budget to hire a company, but I also don't have the technical foundation to learn SEO all on my own. Hiring Bruce to walk me through it and give me "homework" each week has been the perfect middle ground, for both my budget and my sanity.
Bruce did a great job at walking our organization through all the available tools and coming up with a plan for how to best focus our efforts. Made it easy to sift through a huge amount of information and come out with a plan of action!
Bruce is very knowledgeable and helpful regarding SEO. He provided a lot of actionable steps to help me drive free traffic to my website. He shared many valuable resources to help with the process and overall provided good value for an SEO coach to my company.
They have been around nearly 2 decades and it shows through their in depth knowledge understanding in making search engine optimization really work! I am very impressed!
"Bruce at 1 on 1 SEO Training is great to work with! My company had a new website launch in the early fall of 2021. We reached out to Bruce to help coach me on best practices for SEO on the new site. We met weekly during this time to discuss what improvements we could make and how to research keywords. I have learned so much from this experience. Additionally, Bruce is easy to work with, and you’ll see improvements in your Google rankings very fast. By the end of this month, we are already ranking for more keywords related to our business than ever before (that is about 3 months since our website launch). We are really pleased with the results, and looking forward to working with 1 on 1 SEO Training for future optimization projects."
FAQ. what do you need to start?
Classes are planned based on the student’s existing background. Whether you are a beginner or an advanced user, 1-on-1 training helps you to build a strong online presence and increase your sales!
Our mantra for SEO is that search engine optimization is a type of inbound marketing for many apparent reasons. Therefore, our general approach would be to teach our learners the strong connection between inbound marketing efforts and the principles of search engine optimization.
Without the inbound marketing component, SEO would appear to be a one-trick pony—a digital attraction involving keywords and hoping for the best. Instead, the right way to learn SEO is to research your market well, understand your customers, and devise steps to help you reach the top of the SERPs for the right reasons.
Just appearing on Google is not enough. Appearing on page one is certainly not unique. But you know what’s truly unique?
They rank well for essential keywords and give people what they need and when they need it. A customer-centric approach with a well-developed content plan is a must for many businesses. Even giants like Adobe and Xerox engage in inbound marketing practices that are SEO and content-heavy, so why shouldn’t you?
Search engine optimization does work. Since we are in the business of learning about SEO, the primary goal is to transfer to you the methods that we know work for different markets. This goal is only possible if you’re working with someone who has already worked in multiple markets and verticals. Luckily, you will be working with someone who does SEO daily and teaches it weekly. The SEO coaching sessions are live and exclusive, and we will guarantee that you will come away from the lessons with applicable SEO skills and SEO wisdom that you can use for years to come.
With SEO coaching, you get to work with our industry veteran Bruce Jones, a Chicago native who worked for over ten years at his digital marketing agency before heading over to SEO education and SEO consultancy. With his vast experience in search, Bruce is one SEO trainer that can rightly be called the “CEO of SEO.”
Coaching can be vastly effective for learners of all types. Coaching is essential for large organizations, too. An SEO coaching service provides direction, structure, and close guidance to learners from all walks of life. An SEO trainer also makes the learner accountable for the effort, so no resources are wasted.
Our weekly SEO classes will tackle your website’s problems while integrating various SEO domains to solve your problems. We are application-heavy because we believe practicing and applying is the easiest way to master SEO. You’ll also receive exercises, homework, and other activities that will sharpen your SEO skills and improve your theoretical knowledge of how SEO and search work together for business.
You don’t need to come from a big company or business to work with us. All SEO learners are treated equally. Our personalized approach to SEO learning means we teach you the lessons that will benefit you the most. If we’re training a team of digital marketing professionals with no SEO experience, then we’re going to create a lesson flow that benefits all learners equally, too. Like SEO, the approach to SEO coaching varies from situation to situation. So whether you’re from a startup or a small business selling jewelry, you’re welcome to learn SEO with us.
