Are you a small business owner in Naperville and looking to find ways of getting your SMB ahead in the world of digital marketing?
You could pay money on advertising and use Google Ads, PPC a featured listing on Yelp or other local directories. Each click might cost you $2-$10 each depending on your competitors in the area. You may get a few more leads this way but they end up being costly and you still have to sell them on being your customer. The only way to do this effectively is to do the math on what a new client is worth to you, how many clicks does it take to get a new customer, what is good ad copy and calls to action etc. Also with this type of marketing the leads stop coming in as soon as you stop paying. Like a faucet being turned off!
Since PPC might not be a good idea after all that might get you thinking about website search engine optimization or SEO That is touted as getting your website higher in Google organically when people are searching for the services that you offer here in Naperville. Yes the Google ads are still above you but at least you don’t have to pay money every time someone clicks on your website.
After doing some Google searches yourself for phrases like best Naperville SEO company or just SEO in general and click on the ads and you find out there are a few reputable SEO firms in the area but they have SEO packages that might range from $700-$2000 per month and have a contract that lasts 6 months or more. They promise good SEO results though and their company is respected in the Naperville community. They say SEO takes time (and it does) Hmm..
What do you do? Do you have $5000 to $12000 in your budget to spend on SEO with no guarantee it will bring in the number of new customers it would take to support this marketing channel? How long do you have to wait before you start seeing results? Sometimes it is a leap of faith,
Don’t you wish there was another option?
SEO was in it’s infancy when I started and now it is 15 years later, I owned my own digital marketing agency for 10 of them and worked for a few other SEO firms during that time. I
have worn many hats, from CEO to SEO strategist or SEO analyst etc so I know the business model, and search engine optimization, I even have 7 Google certificates
I have presented many seminars about SEO here in Naperville, the inbound marketing classes were popular and many of the rooms were filled to capacity. But I found upon further research that hardly anyone actually did anything that I mentioned in the classes. Not even the items that would have taken 5 minutes and make the biggest impact like adding a keyword to your home page title tag. I certainly enjoy speaking about SEO but I wish my students would have done a better job of following the action plans I had outlined.
I saw all the challenges above (and the successes) and connected the dots in a way that I think would work out great for small business owners and myself.
I started a new business that offers ongoing SEO training, one on one, either in person or online every week. The classes are all personalized depending on your business and you learn SEO at your own pace. I explain the concepts and together we get them them in place on your website. You actually are doing the work and I’m holding your hand looking over your shoulder to make sure it is done correctly. This is the best way to learn and way better than learning SEO in the classroom or watching random YouTube videos.
In the end you become somewhat of an SEO expert yourself and you get a search engine optimized website out of it. We’ll put measurement tools in place together and have reports you can trust because you were a part of creating them.
Classes are at a time that is convenient for you and are an hour long so your head is not swimming with more information that you can handle at once. I’ll set up some exercises that that you can use to continue improving the SEO on your own website. We work together for one hour a week that is scheduled on both of our calendars. There is no long term commitment and you are welcome to cancel after the first month. I have made the monthly pricing as reasonable
as I could and it is certainly lower than hiring an SEO firm. If you have a few hours a week even outside of business hours to devote to marketing your Naperville business I’m sure we cannot be anything but successful,
Please check out out my SEO training pricing and give me a call if you have any questions.
I look forward to working with you as one Naperville small business owner to another.