User intent is a significant factor in keyword research and ranking well on search engines like Google. So in today’s world, it’s more important than ever before that your web page solves the problem that a searcher was trying to solve when they came to your site.

Unfortunately, SEO keywords can have a wide range of meanings beneath the surface, and it’s easy to take them at face value. Be careful with your keyword selection because the intent of a user’s search is critical to your search engine rankings.

If you want to know a user’s intent in keywords for SEO, you can type your ideas and see what results appear. Therefore, it’s essential to make sure you’re creating content that Google thinks is relevant for the keyword you’re targeting.

Related search terms from Google SERPs can help you think of additional keywords people might be searching for. When you type in a phrase and scroll down to the bottom of Google’s results, you’ll see a list of related searches. These keywords may give you ideas for additional keywords to consider.

How Can You Perform Keyword Research for SEO?

Every day we hear how much SEO has changed in the last decade and how little importance keywords have in our ability to rank well for the searches people perform regularly.

This is true, to a certain extent; in the eyes of an SEO professional, keywords that exactly match a person’s search are no longer the most critical ranking factor. Instead, the focus should be on the keyword’s underlying intent and whether or not a piece of content addresses it.

If you use the right SEO tool, keyword research tells you what topics people are interested in and how popular those topics are among your audience.

Using keywords that receive a lot of searches per month, you can identify and organize your content into topics that you want to write about. Then, use these topics to guide your keyword research and targeting.

Start by categorizing the keywords you want to rank for into general categories. To begin, you’ll come up with about five to ten topic buckets that are relevant to your business. These topic buckets will be used later in the process to help you identify specific keywords.

You likely blog about these topics the most if you write content regularly. Another possibility is that sales teams bring them up when interacting with leads and customers. As a business owner, put yourself in the shoes of your buyer personas and think about what your ideal customers are searching for.

After narrowing down your focus to a few buckets, it’s time to identify keywords that fall within those buckets. Then, if you think your target customer is searching for these keywords, you should rank for them in the SERPs.

How To Use Keywords Everywhere?

Keywords Everywhere is a freemium SEO tool made primarily for Google Chrome and Firefox. However, the extension crosses the browser divide, and you can just as easily install it on Opera GX and Vivaldi if you’re into using these other browsers. Visit the Chrome Web Store and hit “install.”

You will get a notification about the extension not being monitored, just hit OK, and Keywords Everywhere should install usually. If you don’t see it immediately, click on your browser’s setting and surface the add-on, so it sits prettily on your browser’s right side. You should see a capital “K” on your browser afterward, signaling that the program has been appropriately installed.

Keywords Everywhere have two versions – freemium and paid. The following features are included in the free version:

  •   (PASF) keywords or related keywords as they surface on Bing and Google
  •   Trend Charts from YouTube and Google
  •   See YouTube analytics and Tags on YouTube
  •   Users can also access monthly traffic estimates and the most popular keywords for different sites 
  •   It is possible to get a list of keywords and KW densities from a quick analysis of any URL

Below are paid features:

  •   See the 12-month trend, competition, CPC, and monthly search volume that is more accurate than results from the freemium version
  •   Trend charts for Google and YouTube dating back to 2004 show historical volume data.
  •   Support and integration for Search Console, Amazon, YouTube, Google, and Amazon
  •   Get CPC, competition data, and accurate monthly search volume, CPC, for specific keywords

Click on the letter “K” to access Keyword Everywhere’s dashboard. Unfortunately, many of the actions on the dashboard are paid features, and to use those, you have to go to the tool’s main website to get an API key. The API key will allow you to purchase credits and is unique to your account. Nevertheless, you can still use the Analyze Page Content feature to scan a competitor’s website for important information.

 Keyword research is a huge part of content marketing efforts. Sometimes, the keywords determine the exact topic of a blog, infographic, or video. Other times, you can insert long-tail keywords into content to create context, so the search engines can understand the context of the content and rank your page accordingly.

There are many ways to use SEO keywords effectively; you must be creative about how you use them and place them in your content. However, analyzing page content is probably the most crucial step because your competitors didn’t get to the top by accident.

Chances are, your competitors have done their homework and tweaked their content until they finally hit upon the gold rush. The process is no secret, there is already a system for arriving at these results, and you must determine the best method for your site to create good results.

Keywords Everywhere can also analyze bulk keyword files, but you need credits for that. Overall this is a budget-friendly SEO tool for anyone serious about their SEO efforts and would like to improve their on-page and off-page results.

Check out Keywords Everywhere for yourself.  “The best $10 I ever spent on SEO” – Bruce Jones