seo digital marketing team on a meeting

The Real Truth Behind Inbound Marketing vs. Outbound Marketing

There are many reasons why professionals and business owners turn to digital marketing. The first step is often the most difficult to navigate. Do you swear by what others say about Google Ads and outbound marketing, or do you instead look at the data and try inbound marketing? Why is Outbound Marketing Dying? Outbound marketing…

young people enjoying group study about SEO and inbound marketing

Why Everyone Ought to Know Search Engine Optimization

In 2008, Hubspot published a quirky, fun video about inbound marketing and SEO. They mentioned Twitter, RSS, blogging, content, and all the foundations we still use today to optimize search engines. Watch the video above to get a good laugh. On top of the humor, it’s essential to pay attention to the central message of…