FREE SEO TOOLS TO USE & SHARE
UPDATED FOR 2022
I took a few weeks collecting and testing all the free SEO tools on this list. Many of these are considered the best free SEO tools in the market. Surprisingly, not all tools are made by the largest SEO enterprises or providers. Many tools are brainchildren of passionate SEO practitioners who can translate their needs to free SEO tools online. If you’ve been looking high and low for free SEO tools download or Google free SEO tools, you have arrived in the best place for these tools. So, get your free SEO tools for a website right now. Explore one or explore them all. See which ones best fit your needs. Feel free to share this list of 100+ free SEO tools.
LEARN ALL OUR SEO TOPICS
Free website tools investigate the ability of Web pages to rank well in search engine results pages. Today's top free SEO tools can give precise and valuable data on backlinks and keywords and insights into online SEO competition.
For example, monitoring the domains is critical for SEO specialists and web admins. Free SEO tools for website analysis can provide updated data on entire markets, making it possible for SEO consultants or SEO specialists to make informed decisions about updates or changes to existing SEO campaigns.
If you are just learning about search engine optimization, a reliable list of free SEO tools can help you achieve more in a shorter span, rather than just making educated guesses on which direction is best for your current optimization efforts.
When you require higher user limits, more user seats, higher functional capacities, enhanced functionality, saved data, download availability, more extended history or look-back functions, or on-call help in SEO, premium or paid SEO products can be invaluable. However, a free tool will suffice for 75% of other jobs.
We want to concentrate on just the most helpful and most practical SEO tools to add to your toolkit because hundreds of free ones are available. Many professionals in the SEO community vetted the SEO software in this post (see the note at the end). A tool must fulfill three criteria to be considered:
- Provides above-board value as well as actionable data;
- Provides above-board value as well as actionable data;
- It offers a genuinely free service that helps business owners and SEO professionals.
Click to find on this page:
Best Free SEO Tools: Keyword Tools
Keyword tools help you discover the most prevalent search phrases that pertain to your website and the ones used by your rivals. In addition, these tools assist SEO professionals and users in determining the best approach to generating content and targeting specific terms for different activities and goals.
Keyword tools are helpful for SEO efforts and paid ads, though they are more valuable if your goal is to generate targeted traffic for your website. Websites that generate sales primarily through organic search traffic will benefit from better keyword research. The more innovative the approach to keyword research, the higher the value of the content you produce for users.
Keywords Everywhere
Keywords Everywhere Great keyword tool Chrome and Firefox extension. (now paid) This is still my go-to keyword tool and does not cost much for a subscription. Here is where you buy Keywords Everywhere credits after installation.
wms everywhere
WMS Everywhere A Keywords everywhere lookalike but free. It looks like it works pretty well.
Answer the public
Answer The Public Aggregated view of the questions asked to Google & Bing. Sometimes off-target keywords, but what do you want for free.
Wordtracker Scout
Wordtracker Scout Displays what your articles are about on their keyword cloud. Suitable for a first glance
LSI graph GENERATE
LSI Graph Generate a list of semantically related keywords and best-performing content.
Google Trends
Google Trends Compare one keyword to another over time. I have used this tool to win my case on what keywords to focus SEO efforts on more than a few times.
Keyword Shitter
Keyword Shitter As described, output a big pile of related keywords but nothing else of value.
Merge Words
Merge Words Takes words from 3 lists and merges them into one. These days Google can find out what a topic is about; you don't need to be an exact match.
Keyword Density Checker
Keyword Density Checker Remember to write for people, not SEO, don't overoptimize. Just make sure you do include the keyword.
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Free Website Tools: Keyword Rankings
It's all about following best practices and providing a positive user experience regarding SEO, but how do you assess SEO success?
Keyword ranking tools help track a business' or website's targeted SEO keyword searches might reveal what consumers are looking for in your sector and where you appear in search results. The position of your website in search results for a particular keyword query is referred to as keyword rankings. Your ranking URL would be the content shown for that keyword search when a person searches for that term. A single web page might be ranked for various relevant search terms and phrases.
The search results differ depending on what Google considers relevant for that specific search query or phrase. In most circumstances, sponsored search advertising will appear in the header and occasionally at the bottom of search results. When conducting a local search, Google Maps listings will appear just beneath sponsored ad listings.
When you're searching, you've undoubtedly noticed that search results vary depending on what you're looking for. This is because Google has become increasingly adept at displaying relevant search results in a straightforward and user-friendly manner that "answers" the question as fast and effectively as possible. The way the results are shown varies, and they are all optimized differently.
SEOlium Rank Tracker
SEOlium Rank Tracker Recently launched Google Rank Tracking tool that works great. A free trial can last for years if your ranking needs are modest.
Small SEO Tools Rank Checker
Small SEO Tools Rank Checker Check rankings of up to 10 keywords at a time.
Free SEO Tools Online: Backlink Tools
For a decent rating, backlinks are also necessary. A backlink is a link from another digital property directed to yours. Sites with a lot of traffic might help you get more visitors to your site. Your rating is also influenced by the number of connections your site receives from other websites.
You will need proper backlink tools to monitor your website and examine your competitors' backlinks, too.
Any link-building technique boils down to the same: get connections to your site from authoritative sites you don't own. Are you unsure how to go about it? First and foremost, you should be aware that it is not simple. You must seek out difficult-to-find possibilities while keeping in mind that your rivals are doing the same.
Practical backlink tools can help uncover such opportunities. For example, consider the gold rush: those with the best picks and shovels had the highest chances of finding gold nuggets.
Ahrefs Backlink Checker
Ahrefs Backlink Checker Free version of Ahrefs' backlink checker tool. I use this all the time to identify competitors' backlinks and then get a link there.
Open Link Profiler
Open Link Profiler Fast backlinks and a lot more info worth investigating further.
Guide to getting backlinks
Guide to getting backlinks Lots of great ideas for obtaining a good link or two.
Help A Reporter
Help A Reporter Be a reference for reporters looking for answers. You have to work at it to get success but it is valuable if you do.
The Hoth Backlink Checker
The Hoth Backlink Checker Nice tool to see the backlinks of your website or competitors. Shows dofollow/nofollow attributes too.
SEO Check In
SEO Check In Large collection of backlink sources for blogs, videos, websites, and more. You will find some good stuff here.
start your seo journey and become your own expert.
Free SEO Tools For Website: Image Optimization
Image optimization is an art that you should learn if you manage an online business. Because your product photography is a cornerstone of your online business, image optimization is crucial to developing a successful eCommerce website, from drawing customers exploring Google images to minimizing site load time.
Image optimization tools can shrink the file size of your photographs as much as possible without losing quality to keep page load times as low as you can. Image optimization is also about ensuring that product and decorative photos appear in image search results on Google.
GeoImgr
GeoImgr Image geotagging, add GPS info to photos online. Good if you have a few images to optimize.
EXIF Editor
EXIF Editor A program for download that allows you to edit EXIF data of images. You can optimize a group of images with this tool.
Free SEO Tools For Website Analysis and Audit Tools
A website audit examines page performance before large-scale search engine optimization (SEO) or a website redesign. If your website isn't optimized to meet your traffic objectives, an audit can help you figure out what needs to be done to enhance performance. Website audits often analyze a site's content and technical performance.
Therefore, an audit will allow you to examine the strength of your website's technological architecture and infrastructure, identify how search engine friendly your website is, and decide how simple it is for visitors to navigate and intuitively discover material on your website.
Website analysis and website audit tools can help you detect any missing SEO opportunities and correct any misdirected or poorly implemented SEO problems (e.g., keyword stuffing, exact match anchor text links, etc.) across the pages and content of your website.
Website audit tools also help website administrators refocus their SEO efforts on consumers first, followed by search engines. In addition, website audits help protect digital properties from changes in search ranking algorithms, which means you won't be engaging in questionable tactics only to be at the top of the SERPs
Ubersugest
Ubersugest All in one site analyzer, backlink checker and keyword tool. Top Rated! I hate to see the day this goes to a paid version, it is so useful.
Screaming Frog
Screaming Frog Crawl websites and check many different elements. Program you install, great for exporting all page meta data and finding broken links.
Revive Content Ideas
Revive Content Ideas A tool that tells you what website content needs to be revised.
SEO Resources
200 SEO Ranking Factors
200 SEO Ranking Factors Explore all of the things Google uses to gauge rankings.
Periodic Table of SEO Factors
Periodic Table of SEO Factors Ranking factors displayed like periodic table of elements.
Google Algorithm Timeline
Google Algorithm Timeline A timeline of major Google updates. If you have a site that stopped ranking a while ago, check the timeline.
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Local Free SEO Tools
SMBs and larger enterprises can benefit from local searches. Local information is found in 46% of all Google searches, so if your business isn't optimized for local search, you might miss out on prospective clients eager to purchase in your region. In summary, local SEO is essential if you want your business to stay relevant.
We've put up a thorough guide that covers free SEO tools for local search marketing to assist you in optimizing your company for local SEO.
Local SEO is the practice of increasing the exposure of local companies in search engines, mainly those having physical locations. Businesses may enhance organic traffic from customer searches in neighboring locations by adopting local SEO best practices.
Local search engines depend on signals such as local content, social profile pages, links, and citations to offer the most important local results to users. In addition, businesses may utilize local SEO to promote their products and services in front of local prospects and consumers looking for them.
AccurRanker SERP Checker
AccurRanker SERP Checker Free Google search results on any keywords anywhere.
Local Falcon
Local Falcon Get a grid showing where your GMB is ranking on Google Maps. You can get a few searches for free, but the paid tool is potent.
SmartyStreets
SmartyStreets address validation tool ensures you use the correct street address everywhere.
GS Location Changer
GS Location Changer A Chrome plugin allows you to change your location and search Google from that spot. Very useful to see where you rank in certain areas.
Pleper
Pleper A collection of Google My Business tools. GMB duplicate checker, GMB categories helper, and other helpful software for local search.
Local Search Resources
SMBs and larger enterprises can benefit from local searches. Local information is found in 46% of all Google searches, so if your business isn't optimized for local search, you might miss out on prospective clients eager to purchase in your region. In summary, local SEO is essential if you want your business to stay relevant.
We've put up a thorough guide that covers free SEO tools for local search marketing to assist you in optimizing your company for local SEO.
Local SEO is the practice of increasing the exposure of local companies in search engines, mainly those having physical locations. Businesses may enhance organic traffic from customer searches in neighboring locations by adopting local SEO best practices.
Local search engines depend on signals such as local content, social profile pages, links, and citations to offer the most important local results to users. In addition, businesses may utilize local SEO to promote their products and services in front of local prospects and consumers looking for them.
Local Search Ecosystem
Local Search Ecosystem Graphic & info on how local SEO citation sources interconnect. If you can get a link at the sources you will save lots of effort.
Add To GPS Maps
Add To GPS Maps Resource that shows how to add your business to all GPS maps. Each system is somewhat tedious so do the main gps maps first.
Local SEO Citation Sources
Moz Local Citations by Category
Moz Local Citations by Category List of SEO citation sources sorted by business types. Good resource to bookmark.
Yext Directories
Yext Directories List of important business directories to list your site for local SEO.
Bright Local citation list
Bright Local citation list Nice list of dofollow and nofollow directories
Local Citations Checkers
A local citation is any online reference of a local business's partial or complete name, address, and phone number, also known as NAP data. Citations can be found in local business directories, websites, apps, and social media platforms. Citations aid in the discovery of local companies and have the potential to influence local search engine results.
Local citation checkers can help you find high-quality essential citations that can help you rank correctly on Google's local search interfaces. In addition, many citations may be actively managed by local companies to maintain data integrity.
You have access to hundreds of local citation sources. In principle, you could examine all the main citation sites by hand when performing a complete manual audit of your citations. However, there are just a handful of large data aggregators that you should look at. Big names like Facebook and Apple Maps are among them.
We've put up a thorough guide that covers free SEO tools for local search marketing to assist you in optimizing your company for local SEO.
Local SEO is the practice of increasing the exposure of local companies in search engines, mainly those having physical locations. Businesses may enhance organic traffic from customer searches in neighboring locations by adopting local SEO best practices.
Local search engines depend on signals such as local content, social profile pages, links, and citations to offer the most important local results to users. In addition, businesses may utilize local SEO to promote their products and services in front of local prospects and consumers looking for them.
Moz Local Citation Checker
Moz Local Citation Checker Check your online presence in common citation directories.
Browser Extensions
It's impossible to overestimate the value of a good SEO browser plugin. If you want your website to rank on Google, you'll need SEO, and the appropriate extension may help you automate research and analysis, resulting in a more successful SEO approach. Unfortunately, with so many SEO extensions to choose from, marketers sometimes spend more time looking for the right match than receiving useful data. We've compiled a list of our top SEO browser extensions to assist you to navigate the congested world of SEO browser extensions.
Nofollow identifier
Nofollow identifier Nofollow links on websites you view are outlined in red. I use this one every day.
SEO Quake
Nofollow identifier Nofollow links on websites you view are outlined in red. I use this one every day.
Full Page Screen Capture
Full Page Screen Capture A Chrome plugin that allows you to take a screenshot of a whole web page. Great for reporting.
Google My Business Category Helper
Google My Business Category Helper A nice collection of tools to help when improving Google My Business listings.
start your seo journey and become your own expert.
Google Free SEO Tools for Website Analytics
Website analytics may assist your site's SEO in a number of ways. Knowing your visitors' characteristics and preferences might help you generate relevant content and improve your search engine exposure. You may also learn more about backlinks by keeping track of your inbound links.
Mobile SEO Tools
Do you have a mobile SEO plan for your business? You'll be neglecting most of your prospective consumers if you don't. That's a colossal mistake. According to the data, mobile is becoming increasingly crucial in generating leads and closing transactions.
In addition, Google is altering all its algorithms, including those for desktop search, to reflect the change. That implies that unless you align your SEO strategies, your website may become invisible in search results. Mobile SEO stands for "search engine optimization for mobile devices." It's the process of improving the ranking of your web pages in search engine results pages by optimizing your content (SERPs). The following mobile tools can help ascertain whether your website or pages are mobile-ready or performing well for mobile devices.
This procedure aids in the improvement of organic traffic, which is traffic that comes from search engine results.
While there are various search engines, Google is the most significant in mobile SEO. This is because it controls about 95% of the mobile search industry. In addition, mobile searches have now surpassed desktop searches, and this trend is expected to continue. As a result, many of your target clients will likely access your material via mobile devices. They'll be able to accomplish that if your website's mobile SEO improves.
Blog Post Ideas
As for content research, keywords should be included in website content to match search queries. In addition, keyword placement in content titles, descriptions, and tags is vital for search engine optimization (SEO).
To score well in organic SERPs, content must contain keywords and be compelling, relevant, and original. These characteristics are measured by complex algorithms, which offer Internet users the most acceptable web pages for their search.
Content marketing is much easier if you have access to specialized tools to help you generate blog post ideas.
Competitor Analysis
Examining how the top-ranking pages perform (and their most critical SEO aspects), including their use of specific keywords, is known as keyword competition analysis or, simply put, competitor analysis. Practical competitor analysis is impossible without using the right SEO tools.
The central idea of competitor analysis is to acquire a bird's eye view of what you're up against and what chances are available.
SEO has a primarily competitive element. You want to rank higher, pay less, and get the best return on investment. Knowing where you stand for your competition is one approach to do this.
What resources do you have available to you? How far have you come in terms of improving your rankings? What else can you do to outperform the competition without spending more money? When you properly examine these characteristics, you'll be able to identify golden keyword chances that will help you increase your traffic by leaps and bounds.
Competitor analysis SEO tools also enable you to identify high-return possibilities. Unless your keyword research has no rhyme or reason, you need to know which prospects will consume the least amount of your limited resources while providing the best ROI. These high-impact keywords may have modest search traffic yet still get the desired results.
The keyword landscape includes more than simply PPC competition. There are a variety of strategies to get around the fact that major businesses are all trying to dominate searches for a specific phrase. The basic message is that fierce competition from major companies should not be a deterrent. Instead, you can identify flaws in their plan that you can exploit with a careful investigation.
WordPress SEO Plugins
We're frequently asked what we think are the best WordPress SEO plugins and tools. Because most websites on the internet rely on search engines for visitors, this is true. Search engine optimization may help you rank better in search results and increase your business dramatically. We've compiled a list of the finest WordPress SEO plugins and tools for you to utilize. Because several of these programs have comparable features, we'll point out which ones are better for various scenarios.
Media File Renamer
cRename images in WordPress media galleries.
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Website Speed Tests
The period it takes for a webpage to load is called page speed. The speed with which a website load is governed by several factors, including the site's server, page file size, and image compression. Your Google rankings may suffer because of a slow-loading website. There have been no formal announcements from Google on the subject. However, the fact that they report on all these indicators in their PageSpeed Insights tool suggests that they are most likely using a mix of multiple page speed measurements. Website speed tests are just as crucial to your SEO efforts as other free SEO tools listed here.
Page Speed Insights
Page Speed Insights Tool from Google to measure page speed in desktop or mobile.
Content Writing Tools & Text Tools
To index and rank websites based on their relevancy to any given term from users, Google employs a complicated algorithm with hundreds of weighted criteria. Digital marketers use empirical testing to learn about Google's algorithm and how to develop content that ranks.
Generating optimized content without the most acceptable content writing tools for SEO will likely be futile and nearly impossible. In the past few years, Google has advanced so much that it no longer ranks thin content. It's no longer possible to dive in and rank within the month. You must plan your content now and ensure it follows the current mold of what Google considers quality content.
We've compiled a list of the finest content writing tools for SEO to help you save time and effort. These tools are helpful at various phases of the content development process. Still, they all have the potential to improve your business by saving you time and effort and increasing reader engagement.
SEO Training & SEO Consulting Services
Free SEO Training
Free SEO Training Get a free personalized 30 min online SEO training class, learn how to do SEO while you optimize your website.
Hire an SEO Consultant
Hire an SEO Consultant if you don't have time to do search engine optimization yourself and you want to work with a trusted expert.
SEO Blogs To Follow
1ON1 SEO TRAINING
Blog of Bruce Jones.
Misc Tools
Cloudflare CDN
Cloudflare CDN A fast website ranks better so use a content delivery network. Got a slow site? Add it here.
A2 Web Hosting
A2 Web Hosting Fast reliable website hosting. Their managed WordPress hosting is what I use.
Bit.ly
Bit.ly link shortening and tracking tool. Create an account and you can see how many people clicked the links too.
I would like to keep growing this list with good quality free tools to use for search engine optimizations. Leave suggestions in the comments below.
To download this list as a PDF click HERE
