If you’re active on Instagram, there’s a huge update you need to know about, especially if you care about reach, visibility, or growing an audience. As of July 10, 2025, Instagram has made a major move: public professional content is now searchable on Google.
That’s right. Your Reels, carousels, and even captions can now appear in search engine results. This update turns Instagram into a powerful SEO tool and if you’re not optimizing your content the right way, you could be missing out big time.
Want to learn how to make your Instagram content show up in Google?
Google? Start your journey with 1on1 SEO Training , your personal SEO coach is just a click away.
What the July 10 Instagram SEO Update Means for You
In July 2025, Instagram made its biggest SEO move yet. All public professional account content: photos, videos, Reels, Stories, and even alt text, is now eligible to be indexed and ranked on search engines.
So, instead of people only finding your content through hashtags or the Instagram Explore page, they can now find it by Googling keywords related to your niche.
Here’s what this means for everyday Instagram users, creators, and businesses:
- Your Instagram content can show up in Google search results
- You now need to think like a content creator and an SEO strategist
- SEO skills aren’t just for websites anymore, they apply to social media too
Why Instagram Users Need SEO Training in 2025
Most Instagram users post without thinking about search visibility. But now, with content being indexed, it’s time to step up your strategy.
That’s where SEO training comes in. Learning how to optimize your Instagram posts means understanding what search engines look for and how to structure content for visibility.
With the right SEO coach, you’ll know how to:
- Use keywords in captions naturally
- Write optimized alt text for your imagesAdd value-rich content that gets indexed
- Create profiles that rank both on Instagram and Google
Not sure where to start?
Book a personalized session at 1on1 SEO Training and get a custom strategy from a real SEO coach, Bruce Jones.How to Optimize Your Instagram for SEO
Don’t worry! You don’t need to be a tech expert to make your Instagram more searchable. Here are some easy ways to apply SEO training online to your posts:
✅ Use Keyword-Rich Captions
Instead of short, vague captions like “loving this look,” try something more searchable like “casual summer outfit for women under $50.”
✅ Add Descriptive Alt Text
Instagram lets you manually write alt text. This is where you can add helpful descriptions like “green smoothie with spinach, banana, and protein powder in a glass jar.”
✅ Tag Locations
Adding geotags like “Los Angeles Coffee Shops” can help your content show up for local searches.
✅ Optimize Your Bio
Use your bio like a headline. Example: “Freelance Photographer | NYC | Tips & Behind-the-Scenes.”
SEO Isn’t Just for Google Anymore, It’s for Instagram Too
SEO used to be just about websites and blogs. But now, social media platforms like Instagram are playing a major role in search engine visibility.
With the July 2025 update, search engines can crawl and display your Instagram content, making your post strategy way more important than ever.
That’s why getting SEO training online is a smart move for creators, influencers, and businesses alike. Once you learn the basics, you can apply them to every post, Reel, and Story.
Want to grow your Instagram and get seen outside the app?
Learn directly from an SEO coach at 1 On 1 SEO Training, it’s the easiest way to master Instagram SEO fast.Real Content That Works: Instagram SEO in Action Too
Here’s what optimized content looks like in 2025:
- Reels with keyword captions: “3 Easy Weeknight Dinners Under 20 Minutes”
- Carousels with informative slides: “Top 5 Tips for Growing on Instagram in 2025”
- Stories saved as Highlights with keyword categories: “Home Workouts,” “Travel Hacks,” “Daily Recipes”
- Bio that reads: “SEO Coach for Small Businesses | Helping You Rank and Reach”
All of these can now show up in Google search, thanks to Instagram’s updated SEO settings
Mistakes to Avoid with Instagram SEO
❌ Skipping captions or alt text
❌ Using vague, generic language
❌ Keeping your profile set to private
❌ Not using consistent niche keywords
❌ Posting inconsistently or randomly
The good news? These are easy fixes once you’ve had a bit of SEO training.
Why You Should Work with an SEO Coach
An SEO coach does more than just teach you how to use keywords. They help you:
- Create a strategy for your specific niche
- Understand how Instagram and Google algorithms work together
- Avoid common pitfalls that waste your time
- Build visibility on both Instagram and search engines
If you’ve ever Googled “how to grow on Instagram” or “why aren’t my Reels getting views,” working with an SEO coach can give you real, personalized answers.
It’s Time to Learn SEO for Instagram
Instagram isn’t just a visual platform anymore, it’s a searchable platform. With the 2025 update, you can grow your presence far beyond your followers by learning how to optimize your content for both social and search.
Whether you’re a content creator, small business owner, or someone who just wants to get more eyes on their content, a little SEO training can go a long way.
Quick Summary
- Instagram’s July 2025 SEO update allows your content to show up in Google
- Public, and professional accounts are now searchable outside the app
- SEO strategies now apply to Instagram posts, captions, bios, and Reels
- Learning from an SEO coach helps you optimize faster and smarter
- 1on1 SEO Training offers SEO training online with live, customized coaching sessions
