Optimizing content for SEO is crucial if you want your site's pages to start ranking organically on Google's SERPs. Everyone already knows that content is number one on the internet if you're after added brand exposure and higher discoverability.
However, it's not enough to write content. Your content also must be optimized for the correct keywords, and it also must be formatted for easy web reading. Great content SEO means both human readers and search engines will find your content easy to understand and relevant for its target search terms.
Before SEO writing tools were available to businesses, there weren't excellent standards for good writing on the internet. But now, with the wide availability of SEO writing tools with ML/AI, it's easier to edit and optimize.
When you optimize content, you're not just optimizing for search engines to be found easily online. Still, you're also making sure that the content is aligned with how people search for information on the internet. The process of optimizing is more straightforward with SEO writing tools, but you still need a general understanding of how content SEO works. Below are some software/tools that you can use to start revising and improving your site content.
Grammarly
Grammarly is the world's leading grammar-checking tool. The current version optimizes several aspects of a text, from tone to delivery. Grammarly also has a thorough plagiarism checker that you can run in any of the software's versions. One of the things that makes Grammarly extra useful is its associated apps. There's a Windows app, a Microsoft Word add-in, and a Web version, which is the main version of the software. Unfortunately, this is paid software, and it's a bit on the pricey side unless you write plenty of content every day.
Hemingway App
While Hemingway App is not a digital marketing content tool, it delivers when it comes to cleaning and correcting content. Like Grammarly, it provides suggestions for clarity and cohesiveness to improve the overall readability and quality of the text. The Hemingway App has also recently released a desktop version, which might be more appealing to those who want native apps when working on their writing.
Keyword Density Checker
Tools like the Keyword Density Checker help ensure that you are not over-optimizing or overdoing your keyword optimization. While keywords are important, they're not that important that you repeat terms for no good reason. It's essential to write for humans first and search engines second.
NeuralText
NeuralText is just one of so many AI/ML content SEO apps on the market. If you've engaged with apps like Frase or Clearscope, you will feel right at home with NeuralText, which costs less, too, and is less restrictive than, say, Jarvis or Clearscope. There are a couple of ways that NeuralText can help optimize your text. It offers a Smart Copy run where you can turn to the AI's ideations for blog topics. It can also 'write for you' to some extent, but I have to warn content producers never to use the AI's writing as it is. Edit the text always before posting anywhere.
Duplichecker
Duplichecker is a simple tool that examines short tracts of text for duplicates online. Keep in mind that you don't have to have copied text from another source to end up with duplicates in your content. With billions of pages of content being uploaded on the internet daily, there's bound to be some sentences and phrases that will inadvertently become identical. The goal of checking for duplicates is writing your content to become 100% unique, with no copies anywhere on the internet.
Google Scholar
Google Scholar is not an app, but it's critical for good writing, especially if you are writing for niches like health/medicine, nutrition, etc. The idea here is you need to find reliable information to base your articles on. Unfortunately, the web is the wild west of information, and not everything you see is accurate or reliable. Solve this problem by consulting with peer-reviewed articles, newspapers, and journals. You might come across usable information there. Alternatively, you can also check out Scribd and Google Books.
SEO Writing Assistant
The SEO Writing Assistant allows a content producer to evaluate a piece of content's SEO potential, as well as its uniqueness or originality - in real-time. Not only that, but you can also assess how easy it is for users to read that particular piece of text. SWA can also examine how well your text complies with the brand's SEO suggestions based on the top 10 pages of a specific SERP. You will do this if you connect an SEO Content Template to a WordPress draft or Google Doc. The app's built-in plagiarism checker feature can be used to determine the originality of a piece of writing.
WooRank
WooRank's collection of digital marketing solutions lets you save effort, money, and time while achieving excellent results. You can now analyze your SEO, find better keyword opportunities, and troubleshoot technical concerns in just one platform.
WooRank also allows users to optimize and track content marketing, social media presence, and SEO performance. Examine how your potential clients interact with the landing pages on your website and examine their level of engagement. Use these insights to communicate with your target audience in the most effective way possible.
Google Keyword Planner
The Google Ads Keyword Planner is a helpful tool for creating powerful keyword lists and great PPC campaigns. This tool is also used for refocusing content and determining the direction of keyword research.
The tools for creating keyword ideas and bid predictions in Google Ads are free to use and help you plan your marketing strategy. You may search for keyword and ad group ideas, check how a list of keywords performs, and even merge keyword lists to create new ones with the Google Ads Keyword Tool.
