FREE SEO TOOLS TO USE & SHARE
UPDATED FOR 2022

Examining how the top-ranking pages perform (and their most critical SEO aspects), including their use of specific keywords, is known as keyword competition analysis or, simply put, competitor analysis. Practical competitor analysis is impossible without using the right SEO tools.

The central idea of competitor analysis is to acquire a bird's eye view of what you're up against and what chances are available.

SEO has a primarily competitive element. You want to rank higher, pay less, and get the best return on investment. Knowing where you stand for your competition is one approach to do this.

What resources do you have available to you? How far have you come in terms of improving your rankings? What else can you do to outperform the competition without spending more money? When you properly examine these characteristics, you'll be able to identify golden keyword chances that will help you increase your traffic by leaps and bounds.

Competitor analysis SEO tools also enable you to identify high-return possibilities. Unless your keyword research has no rhyme or reason, you need to know which prospects will consume the least amount of your limited resources while providing the best ROI. These high-impact keywords may have modest search traffic yet still get the desired results.

The keyword landscape includes more than simply PPC competition. There are a variety of strategies to get around the fact that major businesses are all trying to dominate searches for a specific phrase. The basic message is that fierce competition from major companies should not be a deterrent. Instead, you can identify flaws in their plan that you can exploit with a careful investigation.